Commencement of partnership with BFL Group in the United Arab Emirates.
BFL Group plans deployment to other markets in the Middle East and Europe.
Opportunities for unique and individual customer interaction through the use of innovative beaconsmind technology.
ZURICH– (BUSINESS WIRE) –Regulatory News:
beaconsmind AG (Paris: MLBMD) (ISIN: CH0451123589 – Ticker: MLBMD), a leading provider of location -based SaaS marketing and data analytics solutions, has signed a new contract with BFL Group. The company, headquartered in the United Arab Emirates (UAE), is one of the world’s leading merchandise retailers in the fashion, gaming and home appliances sectors. Under the aegis of the BFL Group, brands such as “Brands For Less”, “Toys For Less”, “Homes For Less” and “Mumuso” were merged. In addition, BFL Group is Tchibo’s exclusive premium partner in the MENA region (Middle East and North Africa). The beaconsmind location -based marketing and analytics solution will first be used in several group stores in the United Arab Emirates. In the near future, the use of beaconsmind solutions will expand to BFL Group’s physical stores in the company’s other national markets. In total, the BFL Group and its brands have approximately 80 stores in the United Arab Emirates, Lebanon, Oman, Qatar, Kuwait and Malta.
The collaboration with BFL Group stems from beaconsmind’s collaboration with Seed Group, a Private Office company of Sheikh Saeed Bin Ahmed Al Maktoum, a member of Dubai’s ruling family. Through this partnership, beaconsmind gains direct access to the Royal Family’s businesses and business contacts in the United Arab Emirates as well as in the MENA region and thus further promote its offering in these regions.
Beaconsmind helps the BFL Group link its physical retail offerings to online retail by connecting the BFL mobile application to the beaconsmind Suite Software solution. Thanks to the beaconsmind solution, BFL Group can increase cross-selling and offer customers personalized offers based on their purchase history and point of sale visits, through new interactions and communication channels. Personalizing offers boosts customer loyalty and experience. BFL Group also benefits from all the location data of its application users, allowing it to respond to customer preferences directly in the store or to predict market trends and respond to them using appropriate offers.
Max Weiland, CEO of beaconsmindsays: “Just a few weeks after strengthening our sales team in the Middle East and specifically in India, we can now report significant commercial success. BFL Group is now one of the leading discount product retailers in the world and continues to growing. We are very happy to support them and give them opportunities to grow thanks to our solutions. »
Ayman Beydoun, COO of BFL Group : “Technology has always shaped the retail industry and at BFL Group we believe that new technologies can best serve our business and our customers. With the beaconsmind solution, we are committed to opening up new marketing channels within of our omnichannel mix, to better reach our app users and improve their shopping experience.We believe in a customer-centered approach, powered by a local and targeted approach to deliver a better experience in our stores based on customer preferences. »
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of location-based marketing (LBM) software for chain stores. By providing stores with Bluetooth beacons that accurately locate and identify customers, and by integrating its software suite, beaconsmind opens up a new channel for retailers to interact with their customers. . With its solution, retailers can combine digital and physical purchases and address pain points in each of the channels. The company’s shares (ISIN: CH0451123589 – Ticker: MLBMD) are listed on the XETRA platform of the Frankfurt Stock Exchange and on Euronext in Paris.
For more information, please visit www.beaconsmind.com
Contact the Company
beaconsmind AG, Stäfa (Switzerland)
Max Weiland, Founder and CEO
Phone: +41 44 380 73-73
Economic and financial press contact
edicto GmbH, Frankfurt (Germany)
Axel Mühlhaus/Doron Kaufmann
Phone: +49 69 905 505-54