The metaverse imposes itself on Vivatech

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Testing on clothes or role-playing for recruitment: in covers of VivaTech, the virtual universes of the metaverse are concerned with various sectors, driven by the massive investments made so as not to miss this change in technology. ” Companies are arming themselves: the big players in video gamethe greatness of technology but also big brands who doesn’t want to miss that train “, Told AFP Eric Hazan, partner at McKinsey, on the occasion of this exhibition dedicated to digital which opened on Wednesday in Paris.

According to a study by this company, investments in technology giving way for the metaverse will have reached more than $ 50 billion by 2021 and could more than double this year. ” We are in enormous amounts, it is three times greater than the investments inArtificial intelligence in 2017 “, According to Mr. Hazan.

The economic giants are rushing there

Luxury giant LVMH, for example, offers several immersive experiences at its stand, including “live streaming », A way to show real or virtual events to wealthy customers remotely. ” This is “microverse” making it possible to transcend the constraints of time and space “, explains to AFP Stephan Emanuely, who manages the direction of IT services at Louis Vuitton.

LVMH also welcomes DressX, a Get started which offers to buy and try on virtual clothes, and which can only be worn with a photo oa avatarfor example for the very popular platform game Roblox.

Others see the virtual world as an opportunity for a communication operation, such as BNP Paribas expanding its presence thanks to the Spatial metaverse or French restaurant voucher specialist Edenred showcasing its virtual reality (VR) ” 10 years perspective an employee who uses the full range of company services. ” Without VR, we would have shown the phone screen “, The group explained to the AFP.

Adecco, one of the world’s leading temporary workers, is instead trying to find solutions to transform its core business. Thus, an experiment allows the group to place recruits in the future a real working environment in 3D pre -recorded by its customers using 360 ° cameras. ” This can allow for example to assess their ability to work on a platform at height “Explanation to AFP Camille Mulquin, marketing manager of start-up Uptale.

Virtual collaborative space

But, ultimately, each has built their own universe, without taking advantage of huge amounts on shared immersive platforms like The Sandbox or Decentralandwhere however the sale of virtual courtssubject of big speculation, has exceeded 500 million dollars.

With its leadership in the field, the Meta group (ex-Facebook) displays on a giant screen its fastest insight into the metaverse covering social, professional and entertainment activities. Visitors will try in particular Horizon Workrooms, a virtual collaborative space, in open space or on the edge of the beach. ” You have completely lost touch with the truth. I can’t see myself working 2 hours with it but it’s hard to resist the trend commented a user, removed his helmet.

If companies are interested in putting a finger in water to pick up its temperature, it is advisable to remain extremely careful.

If the metaverse reaches the general public, revenues generated could reach between 4,000 and 5,000 billion dollars by 2030, the equivalent of Japan’s economy, according to the McKinsey study. ” This means about 40 to 50% of video games and a quarter of online commerce go through the metaverse. “, deciphers Eric Hazan.

But this prediction remains subject to many unknowns, especially the simplification of access to cryptocurrencies and virtual wallet, or platform interoperability. ” If companies are interested in putting a finger in water to pick up its temperature “, deserves to stay” very carefully », Estimates for his part Alexandre Aractingi, partner in the firm Boston Consulting Group. It’s valid, ” because it’s buzz, many directions want to go there going through the industrial “, he regrets.

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