JCDecaux UK has launched its DOOH programmatic offering at Heathrow Airport in London

JCDecaux UK has launched its programmatic DOOH offering at the airport London Heathrow

Paris the June 16 2022. JCDecaux SA (Euronext Paris: DEC), the leading outdoor advertising company, announced today that its UK subsidiary JCDecaux UK has integrated program purchasing capabilities into its advertising spaces at London Heathrow Airport. The offer will connect buyers and sellers to ad inventory through VIOOH, the world’s first DOOH platform (SSP). Advertisers will be able to combine targeting accuracy and programmatic purchasing flexibility with the efficiency of Digital Out-of-Home (DOOH), high impact and second fastest growing medium after mobile advertising, at Heathrow, the UK’s busiest airport and one of the major international hubs.

As part of a more than 20 -year partnership with Heathrow, JCDecaux will introduce new program capabilities to all Heathrow and Heathrow Express terminals – more than 700 digital screens. The programmatic purchase offers advertisers a new way to reach millions¹ of passengers at Heathrow, using anonymous data to optimize campaigns in almost real time. Advertisers have the option to include their own or third-party trigger data in their advertising campaigns. They can use passenger numbers by terminal, unique passenger profiles, and information about how they are moving at the airport to reach a premium audience.

JCDecaux is the world’s leader in airport advertising, present at 154 airports in 38 countries and at 7 of the top 10 airport centers in the world. The Group now offers programmatic sales of its digital inventory at multiple airports, specifically at the airports of Heathrow, Singapore, Frankfurt, Milan, Turin, Sydney, Boston, Dallas, Houston, Los Angeles, Pittsburgh, Hong Kong, Paris CDG and Orly. number 12 French regional airports. For 2022, the goal is to extend programmatic sales to other airports in America where JCDecaux operates the advertising concession. Airports remain the primary environment for brands. A recent global study on “Perceived Value of Media”, conducted for JCDecaux by Researchbods, found that worldwide, airport advertising provides the highest perceived value for brands compared to other media . such as online advertising, social networks, television and press.

Fraser Brown, Director of Retail and Property, Heathrowsaid: “We are proud of our cutting-edge digital advertising portfolio at Heathrow. Programmatic is a great opportunity to open up access to a wider range of brands. He should too make the screens more attractive for our passengers, and thus improve their experience inside the airport. »

Jean-Christophe Conti, CEO of VIOOHsaid: ” We are very pleased to launch our programmatic DOOH offer at Heathrow Airport in partnership with JCDecaux. JCDecaux’s premium assets combined with VIOOH’s programmatic capabilities will enable brands to create highly targeted, flexible and scalable DOOH campaigns in all areas of Heathrow Airport. This offer also allows more brands to tap into the airport audience. with high waiting times and a tendency to initiate buying actions which makes it very attractive by programmatically because of it’s highly sought after audience segments. »

Jean-François Decaux, Co-Chief Executive Officer of JCDecauxsaid: “As travel continues, the airport continues to focus on prestige and luxury, emphasizing Heathrow’s importance as a key partner and environment for our international advertiser clients and their agencies. As we’ve seen in 17 of our markets around the world, programmatic purchasing gives our clients more flexibility with their DOOH campaigns in terms of targeting, measurement, optimization and near real-time delivery. data-triggered. By integrating OOH into the digital programmatic ecosystem and facilitating omnichannel campaigns, JCDecaux plays a key role in the digital transformation of OOH worldwide. »

At one of the world’s major international airports, Heathrow Airport had 80 million passengers per year before the pandemic. Since resuming air traffic, the airport has revised its passenger forecast for 2022 to 53 million people, an increase of 16% compared to the previous forecast.

Figures keys by JCDecaux

  • Figure business 2021: € 2,745m (may)
  • World No. 1 in outdoor advertising
  • A presence in 3,518 cities with over 10,000 inhabitants
  • A daily audience of more than 850 million people in more than 80 countries
  • 957,706 faces advertising in the world
  • 10,720 associates
  • JCDecaux is listed inEurolist of Euronext Paris and part of the Euronext 100 and Euronext Family Business indices
  • JCDecaux is referenced in terms of extra-financial performance in the rankings CDP (List A), FTSE4Good (4.2/5), MSCI (AAA) and Gold rated EcoVadis
  • 1st Outdoor Communication company to join RE100 (commitment to 100% renewable energy)
  • Leader in self-service bicycles: pioneer in soft mobility
  • World’s leading street furniture (530,143 advertising faces)
  • No. 1 worldwide in transport advertising with 154 airports and 215 transportation contracts transportation by metro, bus, train and tram (340,753 advertising faces)
  • European leader in large format billboards (72,611 advertising faces)
  • No. 1 outdoor advertising in Europe (596,831 advertising faces)
  • No. 1 in outdoor advertising in Asia-Pacific (232,268 advertising faces)
  • No. 1 outdoor advertising in Latin America (64,893 advertising faces)
  • No. 1 outdoor advertising in Africa (20,808 advertising faces)
  • No. 1 in outdoor advertising in the Middle East (14,177 advertising faces)

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For more information: www.jcdecaux.com
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Communication management : Albert Asseraf
01 30 79 35 68 – albert.asseraf@jcdecaux.com
Investor Relations : Remi Grisard
01 30 79 79 93 – remi.grisard@jcdecaux.com

  • 16-06-2022 # CP Heathrow_FR


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