What are the trends and changes in e-commerce?

Online businesses have proliferated in recent years. The Covid-19 pandemic also brought many brands and physical selling points towards e-commerce. According to information from sendcloud, 36% of consumers in Europe are considering using online shopping after Covid-19. Traditional traders, meanwhile, recorded a 60% drop in sales.

A Euromonitor International industry survey found that 72% of retail professionals said the health crisis had accelerated their digitization plans by at least one to two years and 21% said Covid had accelerated their plans. at least a three year plan.

Looking at these percentages, it is clear that e-commerce has gained a prominent place in the daily lives of many merchants and consumers. Hence the importance of knowing what are the current trends and innovations in e-commerce.

Teleshopping 2.0

Originally, teleshopping was a marketing strategy that consisted of presenting and selling products and/or services through television. Also called teleshopping, the main purpose of teleshopping is to sell remotely, whether by telephone, television or the Internet.

Note that previously, tele-shopping was reserved only for television actors, but in recent years, we have witnessed the democratization of this method thanks to Internet access.

In fact, every retailer can now directly interact with a local or international audience. how By showcasing its own products and/or services through Live Stream Shopping. Like a television broadcast, they can show products being sold, live, through their websites or social media pages.

Sellers can interact with customers via a chat and the latter can buy their products directly from the sellers, without the need for an intermediary.

This is particularly the case for the Tommy Hilfiger brand, which launched live streaming in 2020: https://global.tommy.com/live.

Ethical e-commerce

Ethical e-commerce is a practice that aims to highlight commitments such as eco-responsibility, price and process transparency, corporate values ​​and respect for people. In other words, ethical e-commerce is an online selling activity that respects social and environmental norms.

This ethical characteristic considers the inclusion of all persons affected by a disability or who are in a particular situation. Furthermore, the ethical dimension also introduces consideration and recognition of people in the value chain of online activity.

Thus, ethical e-commerce consists in the adoption of environmentally responsible skills in which consumers are informed of the origin of their purchases and their manufacture.

augmented reality

Augmented reality can be defined as the fusion of the real world and the digital world. In the world of marketing, augmented reality brings additional value to customers by drawing their attention to the innovative nature of augmented reality.

A company can provide real-time information to its customers. The connection can be made in a more immediate and personal way.

Actually, an online store can optimize a customer’s experience thanks to augmented reality.

To do this, it can use mobile applications such as virtual fittings or 3D fittings, which consist of allowing customers to try a product on their bodies before buying them.

Here’s a more significant example with the Mister Spex brand, which offers “Online 3D testing” of different pairs of mirrors.

artificial intelligence

Today, it is possible to use artificial intelligence tools to enhance the online customer experience by personalizing content and customer experience.

Today, the use of artificial intelligence can be made possible to save valuable time for Internet users, to improve the effectiveness of advertising devices and to put in place algorithmic solutions that will make it possible, for example, to make chatbots perfect. , to obtain specialized product recommendations and set up a personalized marketing strategy.

E-commerce without stock

To easily and quickly sell products on the Internet, creating a store without stock may be the best solution. This business, also called dropshipping, allows you to sell a supplier’s products without first having to manage logistics or buy products.

When you generate sales on your site, all you have to do is contact your supplier and give them the customer information, such as their order and delivery location. The supplier will take care of the delivery of the order and you only need to recoup the margin you make on this sale.

Therefore, there is no need to have stock. The supplier manages stocks and deliveries. So the initial investment is limited. This allows the e-merchant to focus on its core business: online sales.

To create an online store without permanent stock and follow the various trends listed above, it is important to orient yourself to suppliers in France or Europe. Always test products before reselling them and set fair prices. Lastly, don’t sell fakes.

With an ethical and respectful dropshipping, you put every opportunity on your side to succeed in this business.

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