Economic inclusion of youth: The Emerging Business Foundation celebrates

The Regional Meetings of the Le Matin Group stopped on Wednesday night in the Marrakech-Safi region. The event puts the initiatives of the region and its partner, the Emerging Business Foundation association, for employability and entrepreneurship, in the spotlight. A partnership model that has made it possible to find talented startups and support them in their business ventures.

Enthusiasm, pride, hope and mixed emotions. Participants in the Marrakech-Safi stopover of the Le Matin Group Regional Meetings Roadshow, organized on Wednesday, on the theme “Regional initiatives for the employability of young people: case of the Emerging Business Foundation”, had their time. It was that behind the microphone, to enliven this meeting, stood a Taoufik Aboudia, vice-president CGEM Marrakech-Safi region and CEO of the Emerging Business Factory incubator, who knew how to convey his passion and his satisfaction with the work performed as part of the 50Entrepreneurs program. “We have come together to celebrate, with modesty, the work of an association, in collaboration with actors, institutions and beneficiaries,” Aboudia immediately announced.


This program, supported by the National Initiative for Human Development (INDH), Ministry of the Interior, in the person of wali, Karim Kassi Lahlou, the Emerging Business Factory incubation space and the Emerging Business Foundation association (EBF), is part of the program for on the economic integration of the youth. “This program aims, over 4 years, to support 5,000 young people in the pre -business creation stage and 1,500 young project leaders through technical and financial support. So far, 897 young people have benefited from post-creation support. Because despite the pandemic, we have not stopped working and our partners have adapted, “revealed Anouar Dbira Tlemçani, head of the Department of Social Action at the Ministry of Interior for the Marrakech-Safi region…” There are “It’s an opportunity despite the crisis. And dozens of youth-led startups have emerged. This meeting aims to introduce them and help them access their first orders,” said Mohammed Haïtami, CEO of Le Matin. Group opening speech of the event.

One opportunity for all profiles

If the association has been with project leaders for up to two years, the opportunity has also recently been given to a different type of candidate. These are vocational training graduates from the regional section of the Mohammed VI National Center for the Disabled (CNMH) in Marrakech. The idea, according to Hamza El Baroudi, president of the Emerging Business Foundation and general vice president of Marrakech-Safi Region CGEM, is for companies, specifically those in the Sidi Ghanem industrial district, to call subcontractors from this center. . In this context, next Monday, El Baroudi promised, cooperation with this center will be included in the re-qualification project of the Sidi Ghanem industrial district, so that all roads and sidewalks allow continuous- continuous circulation of people with poor mobility. in this piece.

GreenTech and TravelTech in the sights

Typically, the Emerging Business Factory incubator is supported by the EBF association. And the supported candidates are part of a program managed by INDH and the Ministry of Interior, with the participation of several partners, including the Regional Investment Center (CRI) in the region, banks and CGEM Marrakech-Safi. This model is ideally exported to other regions. Especially since the numbers announced are encouraging. The incubator will, in fact, support 358 beneficiaries in the pre-creation phase and 105 in the post-creation phase. In total, 70 companies were created during 2020-2021. The beneficiaries were 27% women. The current goal is to make the Region a technological hub to serve the economic ecosystem of the region and the country. Two sectors are identified as priorities. “We particularly encourage startups that operate GreenTech, including water management and agriculture. But there is also a field of TravelTech in its part in Hospitality and Travel that we want to strengthen. Because the region and, especially, the city of Marrakech is a tourist destination par excellence. But the technological solutions adopted by the sector are often bought elsewhere. We want to change that “, hopes Aboudia. This is why it was decided to organize, this Friday in Rabat, the first edition of the TravelTech event, which focuses on travel and tourism technologies, in collaboration with the Moroccan National Tourist Office (ONMT) and the National Confederation of Tourism. “This first edition is strategically scheduled in Rabat,” Aboudia said.

DNES – Abdelhafid Marzak

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Taoufik Aboudia, Secretary General of the Emerging Business Foundation
“We have enabled the creation of 70 companies with 3 to 5 jobs each”

“Le Matin Group invited us to accompany him on his regional tour. Tonight in Marrakech was an extraordinary station where we discussed the rise of the region through the lens of youth entrepreneurship. So we discussed the program and the numbers, but we also made promises to each other that would soon be promising projects. Over the past two years, we have supported 105 project leaders. We have a team that accepts new candidates every day. Thus, we enabled the creation of 70 companies, with a job creation ratio of 3 to 5 per company. Several sectors are addressed by these companies, including GreenTech, creative and cultural industries. And these young entrepreneurs have the best role tonight, by exposing themselves thanks to this event and the emerging partnership with Le Matin Group. In addition, at EBF, we want to include people with disabilities in our programs. A few months ago, we signed an agreement with the Mohammed VI National Center for the Disabled (CNMH). We found an extraordinary pool of talent there. One of these two talents spoke equally to any other entrepreneur. We want to make it a new model of regional and national integration. We want the INDH program and others to include this population at all levels. We want to help them create their businesses or integrate them into businesses ”.

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Hamza El Baroudi, President of the Emerging Business Foundation
“EBF support for project leaders can last up to 2 years”

“The EBF association was created in 2017 after COP 22, with the aim of strengthening entrepreneurship in the Marrakech-Safi region. The Emerging Business Factory coworking space has existed before. The EBF was initiated to bring an associative dimension where the city’s confirmed entrepreneurs can contribute and help young people to carry out their projects. Initially, we surrounded ourselves with a few entrepreneur friends who now form the foundation office. For several years, we had the honor of taking the INDH program in the Marrakech-Safi region. This program is primary funding for young project leaders. This allows them to access 100,000 DH, in the case of a partner or 200,000 DH, when there are two, in the form of a direct subsidy from INDH. The program was developed by the Province of Marrakech in collaboration with the World Bank. This is a help for any young project leader. At the foundation, we welcome these young people, we do their projects, we organize training for them and help them set up their business plans. After that, we redirect them to INDH to present and pitch their projects and get funding. All your sector types are supported, the important thing is the added value that the project brings and the job creation. The duration of support offered by the association can be up to two years ”.


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Aymen Cherqi, founder and CEO of production agency Youthiful Prod
“At EBF, entrepreneurship is not a marathon, but rather a” 100 meters “”

“Youthiful Prod is only 6 months old. However, during this time, we used a lot of Growth Hacking techniques, thanks to EBF. With their support, we don’t feel that entrepreneurship is a marathon, but rather a “100 meter”. At EBF, there is always an event that speeds up everything. So, we have learned that nothing can be achieved without hard work and we must always be creative in the process of finding solutions to the problems of the company or its customers. As far as my concern is concerned, I have to focus on a reduced number of customers, but who, on the other hand, are settled. Furthermore, every time I take an action – shooting, filming … – I think in advance of marketing actions that can support this work. Adopting “Marketing” reflection from the beginning of each project became a reflex to EBF. My advice to young people is to do this. As far as I’m concerned, the pitch for my business project, which I had to do at the region, was prepared the day before. And I got a score of 97%, the highest awarded by the jury in the region. I mean we should not stick to idealism and act, nor be content with passion, but achieve expertise in a particular field in order to succeed.

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