Become an e-commerce manager: training, opportunities, salary …

Are you hesitant between marketing, commerce, IT and communication? The job of the e-commerce manager will make your choice easier. In managing the company’s increasing online sales and turnover, the e-commerce manager must really combine sales, web development and digital communication strategies to succeed in their mission.

The e-commerce manager has dual skills in marketing and new technologies. In managing the increase of online sales, or his company’s mobile (m-commerce), the e-commerce manager must know all the existing marketing levers, in order to increase his company’s turnover, while considering its other distribution channels. Emailing, partnerships, community management, defining… The e-commerce manager uses all marketing and communication tools to build customer loyalty and convert new ones. Responsible for the web budget, he chooses the levers to put in place to generate traffic to his e-commerce site and turn these visits into turnover. An important player in the success of a merchant site, the e-commerce manager is really the guarantor of the company’s reputation and visibility on the Internet.

After determining his marketing strategy and implementing it, the e-commerce manager also takes care of the impact by evaluating the performance of the chosen strategy. He must have an ROI vision of his profession and be able to react quickly according to the results observed. To carry out his missions, the e-commerce manager works primarily in collaboration with his company’s sales department and communications department. It also works with the legal department to secure Internet users ’purchases and protect their personal data.

The basic skills and characteristics to have

The e-commerce manager should be multi-tasking:

  • know how to set up a marketing strategy;
  • have budget management skills;
  • have a perfect knowledge of the Internet and its uses;
  • know the strategies and levers of marketing;
  • master the tools and techniques of SEO (SEO, SEA, affiliates, emailing …)
  • mastering social networks;
  • know how to use audience measurement and tracking tools;
  • have management skills;
  • know how to fit into a target;
  • be a good communicator;
  • actively monitor new trends or competitors;
  • have analytical and synthesis skills;
  • become proficient in business and technical English;
  • have in -depth legal knowledge of data processing and freedoms.

Working conditions

The e-commerce manager has a job in the office, within a company or on behalf of a client. He has a position with tough responsibilities and must know how to fight stress and pressure. He generally does not count his hours and should always report to his superiors on the results of his strategy in terms of turnover and sales growth.

How to become an e-commerce manager?

E-commerce managers have a + 5 baccalaureate in marketing, IT or commerce:

  • Master of Economic and Social Administration, e-commerce course;
  • Master’s in Administration and International Trade, e-Commerce track;
  • Expert Master in Digital Management, Business Development options;
  • Specialist Master in Marketing and Digital Management (MMD);
  • Master in Marketing and Business Strategy;
  • Business schools, engineering schools …

The salary of an e-commerce manager

Depending on his company and his area of ​​activity, the salary of an e-commerce manager will vary. On average, a novice e-commerce manager will receive a salary of between 2900 and 3500 euros gross per month. After a few years of experience, his salary can reach 3750 to 4500 euros total monthly. By the end of their career, it is possible to find expert profiles earning a salary of 5000 to 6500 euros gross per month, combined with a variable.

Prospects for an e-commerce manager

An e-commerce manager can progress to a position of commercial director, marketing director, digital director or e-commerce director.

Companies using e-commerce managers

  • Large companies;
  • communications or marketing agency;
  • e-commerce site;

My job was explained to my mother

Mom, my job is to bring people to my company’s website or application so that, after their visit, they buy. So not only do I have to increase sales, but I also put myself in the internet user’s place and adapt to their consumption needs and their behavior on the web. The application or the merchant’s site should make him want to stay, come back and above all to buy. I also take care of communication on the web, whether on social networks or by sending emails. In other words, I am a salesperson, marketing manager and communications manager. A real jack-of-all-trades, for you to click on the “add to cart” button!

Leave a Comment