Television, a terra still incognitae for cloud gaming

The studies follow each other and everyone comes to the same conclusion: as far as video games are concerned, the future is really cloud gaming. Publishers and digital giants made no mistake: there are many intersections today, some somewhat asymmetrical, between companies offering game streaming services and those that play a role in gaming platforms. -forms of television.

Microsoft is of course on board. The Redmond company is really present in the video game market thanks to its Xbox console. However, it wants to go even further to cover the living rooms by setting up a housing project used for video game streaming.

With GeForce Now, Nvidia also has a small presence in our living rooms thanks to its Shield TV, one of several broadband TV options based on Google TV, as well as Google’s Chromecast with Google TV; both support Google’s evolving Stadia service. Not to mention Amazon, which owns Twitch and is new to the streaming game arena with Luna. The company recently launched its own line of Fire TV sets, while continuing to rank among the market leaders in streaming USB sticks and operating system licensing to other TV manufacturers, such as Roku.

Mobile, a formidable competitor

Television represents a middle ground between the open PC platform that produces many titles on popular streaming and mobile services. Smartphones offer the biggest market potential for games, but service providers have to contend with small screens, touch controls and app store restrictions that major vendors avoid by browser targeting.

TV games may represent a smaller market than games than smartphones, but while there are significant differences between the world of PC gaming and the world of console gaming, the two are more similar. because they have both large screens and longer gaming sessions. The question then arose: why haven’t streaming game services on TVs yet?

As with smartphones, there is a question about controls. When it comes to mobile, the lack of mobility is a criticism often given to smartphone games. This is enough to push publishers of cloud gaming solutions to seriously look at support for a number of controllers. According to Patrick Beaulieu, business development manager of strategic partnerships for GeForce Now with Nvidia, more than three-quarters of GeForce Now games support gamepads.

The future of video games

There’s also the question of latency, which still prevents many gamers from falling into cloud gaming, due to domestic connections that weren’t necessary until the beginning. While televisions are far superior to smartphones in screen size, smartphones have decisive hardware advantages over televisions when it comes to networking and memory.

Cloud gaming boxes are starting to be optimized for downstream video, buffering content so they can cope with connectivity delays without compromising the video experience. Again, the situation is improving and will eventually improve as TV manufacturers begin to implement newer standards, such as Wi-Fi 6 and later. However, even the user interfaces of these services may require memory configurations; RAM is an expensive element in the total cost of even high-end TVs.

Ultimately, the TV gaming market is too profitable a market for streaming game services to ignore. While mobile platforms offer the largest potential user base, streaming games are an obvious alternative for mobile game enthusiasts who are somewhat more sophisticated and relatively independent of in-games. purchase. On the other hand, as the number of console-PC cross-platform gaming continues to rise, it is clear that consoles and streaming services are competing for both gamers. In line with Microsoft, Sony recently announced that it continues to consider its PlayStation business beyond the console.


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