changed the test towards the African iGaming market

IGaming builds on the African digital economy, balancing migratory movements. This is an example of complementarity between North and South.

Gia Janashvili is the co-founder of London-based Véli.Services, majority shareholder of Paridirect Casino, which operates under license in Congo. This site has all the qualities to represent here in Africa and shine throughout the region …

Veli.Services aims to build B2B2C partnerships. This procedure, which is centered on the beneficiary of the local company’s service, sets two preceding conditions:

  • an intimate knowledge of the culture of the country to rely on its best assets
  • close observation of user habits, to thrive in contact with them.

For Gia Janashvili: “Understanding how to build a business-customer bond across different cultures is a big part of active alchemy, in the way Veli-Services helps Gaming companies reach out to customers. new milestone. “

His research is powered by advanced technologies such as artificial intelligence and machine learning, where data analysis tools help operators better understand the preferences of their users.

Paridirect, an unparalleled asset for an African breakthrough

Ayon Gia Janashvili “The most important asset is a partner you can really count on.”

However, Paridirect relied entirely on local identity: in the absence of clear national regulations initially, it wanted to satisfy a public with little recourse to foreign currencies. The CFA Franc as the most prevalent, he gave it exclusivity.

Mobile Money, a transcontinental asset

La Monnaie Mobile (Mo-Mo) has been established in Congo since 2012, but also in Ghana, Nigeria and elsewhere, thanks to telecommunications company MTN.

PariDirect also accepts payments from the Airtel Money network, a secure digital wallet, valid in Rwanda, Uganda, Kenya, Tanzania.

The street culture of Brazzaville

For its promotion, Paridirect partnered with rapper Sam Samouraï, ace of urban culture, on top of the African poster since 2020. The naughty creativity of the author of “Sapo Gang” 2 and 3 fits the image of young people of PariDirect and its online casino.

Successful mixing of African D system and high-tech

Gia Janashvili thinks that in addition to marketing, iGaming platforms will allocate significant budgets to achieving technical jumping skills. These B2B2C partnerships focus on the most important technological innovation for future investments in the iGaming industry.

Cloud Gaming

Online casino and sports betting operators are using cloud computing to improve the experience for gamblers. It is the provision of IT services over the Internet (“the cloud”) to provide faster change, flexible resources and economies of scale. Cloud gaming is a cloud computing application, which allows online casino games and slot machines to run on remote servers.

Moving on cloud gaming taking care of these platforms: responsibility for security has shifted to reputable cloud service providers that already have robust cybersecurity protocols.

Portable devices

Online casinos and sports betting sites are already using augmented reality (AR) and virtual reality (VR) to enhance users ’sense of immersion. Metaverse combines the best of these 3D technologies and other innovative innovations to create an immersive gaming experience.


The increased use of smartphones and growing internet penetration show that more and more players want to access online casinos and sports betting on their mobile devices. The implementation of 5G connectivity will further reinforce this trend.


Players can get together with their friends in the metaverse (immersive virtual world) and bet on their favorite sports team. They can also move from one casino to another without leaving their homes.

The digital economy, a way to stabilize populations

The development of the iGaming market in Africa will enable the accelerated growth of the digital economy, in countries where young people will soon represent 50% of the population.

The private initiative of Veli.Services and PariDirect makes it possible to consolidate through activity and establish in the country these new generations, participating from home in the discoveries of the global connected world. To advance this path of sustainable development, the Congolese government has established a Ministry of Digital Economy, the aim of which is to support this overall change, a factor of jobs and purchasing power.

Africa is a land of adventure rich in difficulties to overcome, discoverers of new tricks and possibilities to offer.

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