How to launch your start-up when you are young and inexperienced

TRIBUNE – Many tools already exist on the Internet to help young entrepreneurs get started quickly in creating a start -up.

Anne-Sophie Laignel and Sébastien Claeys, co-founders of iPaidThat, an automated financial management platform, give you five essential tips for starting your business today.


Do you have a revolutionary idea and an insatiable desire to create your start-up? Whatever the concept, don’t wait any longer to dive into the digital deep end. Simple tools, free or cheap, are available to you to get started quickly.

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1: Define your “why”?

What value are you carrying? What is the target for? At what cost and above all how will you proceed? How to make the offer irresistible? Does your idea already exist? You can go to the ProductHunt site which lists the latest projects launched around the world.

2: Quickly test your idea in the market

As businessman Olivier Roland said: “Better an imperfect field test than the best theory in your bedroom”. No one can beat dealing with the product in reality to validate your concept and find out if it resonates with the public. The idea is clear, you don’t have to have the perfect product once “T”. The tedious valuable resources to satisfy the perfect design approach before a possible launch are futile.

It also aims to rearrange your strategy based on initial feedback from the public. In 2013, Mathieu Jacob and Teddy Pellerin launched the Heetch mobile application for connecting individuals to get around at night. They are launching a fairly basic first version and will very quickly test their concept in the field, in clubs, to promote their service and above all to understand the difficulties of “clubbers” in homecoming. This will give them ideas to boost the functionality of the application.

3: Have a fast digital presence

We recommend making your project a reality as early as possible in the presence of digital. There is a set of very easy to use “freemium” tools. So, to make a logo, trust Canva. For the “Landing page” – a web page with an online form to interview future customers or alert on future product launches – you can opt for MailChimp, Zapier or Typeform. As for generating and automating email suitable for commercial search, Lemlist can be useful. In fact, creating an email distribution list in the beginning allows you to have your first prospects. With Notion, organize your projects from one end to the other and have a better overview to increase your productivity. For its part, Carrd offers the possibility to create your free website with customizable templates. In addition, feel free to open an account dedicated to your activity on Instagram, Twitter, Linkedin, Discord … to build the future customer base and quickly create a bond of trust.

4 – Think about the product life cycle

The idea is to quickly build a first MVP (Minimum Viable Product) with an existing platform that requires minimal coding like Webflow or Adalo (for mobile apps). It aims to control its development costs. This MVP, at this stage, is important. It allows you to put something on the market and measure returns, and then adjust the shot. The goal is to continuously order its product, to improve certain points based on customer feedback. The product will never be perfect, but it must change. The act of iteration is a method of solving by sequential estimation. This makes it possible to improve the build of the product without having to redesign it entirely.

5: Funding your project: be the king of resourcefulness

Before developing “comet plans” in the legal form of your company, in hiring, we advise you to start gently. Why not a collective of microentrepreneurs or a simplified joint-stock company (SAS) for example? The possibilities are many … However, the financial aspect of the process should not be neglected. Some neobanks, such as Revolut Business, will quickly support your membership in their registers to provide you with immediate service. Banking aggregators also help you organize payment execution on your website (Stripe, Shopify Checkout, etc.). It becomes common for an entrepreneur to start his activity on his own (bootstrapping) and then expand (investors, incubator program, etc.). It’s you!

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