Nojima is partnering with GlobalLogic, a Hitachi Group Company, to Accelerate Digital Transformation

The partnership launches a value-generating program to create completely new customer experiences using digital technologies

TOKYO, June 10, 2022-(BUSINESS WIRE)-Nojima Corporation (TSE: 7419, “Nojima”) today announced a partnership with GlobalLogic Japan, Ltd. (“GlobalLogic Japan”), a Japanese subsidiary of GlobalLogic Inc., acquired by Hitachi, Ltd. (TSE: 6501, “Hitachi”) in July 2021. The collaboration aims to accelerate the development and implementation of Nojima’s digital transformation (“DX”) strategy.

The co-creation program focuses on deploying new customer experiences, integrating GlobalLogic’s digital engineering with Nojima’s digitization initiatives. The program aims to accelerate the transformation of Nojima’s physical stores, as well as its unique “advice-based selling” strategy.1 for the sale of household goods in Japan.

Co-creation program context and future roadmap

Nojima aims at the corporate level to better contribute to Japan’s domestic industry, by deploying GS4 (Good, Soft, Support, Service, Setting) its digital strategy. To that end, Nojima intends to move into a total solution company, using DX to deliver new value to customers ’lives in terms of diversity and convenience.

Nojima uses digital technologies to improve the efficiency of business operations, such as increasing the productivity of services and business processes and establishing high -quality customer service models. In addition, the company is proactively generating value through DX in the new areas of digital home appliances and its communications business.

To accelerate its approach to DX, Nojima will use GlobalLogic’s extensive capabilities and global talent, local presence, and expertise in improving end-customer experiences in the B2C space. Additionally, Nojima, GlobalLogic Japan, and Hitachi will continue discussions to evolve the program to deliver new customer experiences with greater visibility throughout the partnership.

The program will support the integration of Nojima’s DX initiatives to strengthen “inspiring services”. Program goals may include developing initiatives to improve customer satisfaction, building a platform using digital engineering technology, and developing applications that strengthen connectivity with end users.

About Nojima Corporation

Nojima Group aims to move into a total solution company in the IoT era, where all home appliances are connected via the Internet or mobile devices. As a “close consultant”, Nojima brings new values ​​to customers by helping them explore a desired “intelligent life”.

Due to its unique approach to “sales advice -based” customer service, Nojima is the only home appliance specialty store where its own employees recommend products based on each customer’s need, while Shipping manufacturers and operators are the mainstream home appliance. sales industry.

Nojima Group currently operates its digital home appliance specialty stores in the Tokyo metropolitan area, mobile operator stores nationwide, internet businesses and overseas stores. Nojima has set up an organizational structure to bring a comfortable lifestyle to customers, providing a variety of product options as well as supporting services, focusing on digital home appliances. To enrich the lives of customers, we, Nojima, as your “intelligent life” consultant, aim to provide “inspiring services” that exceed customers ’expectations. To learn more about Nojima, please visit the Company’s website at

About Hitachi, Ltd.

Hitachi has spearheaded social change, creating a sustainable society with data and technology. We solve customer and society challenges using Lumada solutions that use IT, OT (operational technology) and products, within the business structure of digital systems and services, green energy and mobility, connective industry and automotive systems. Driven by ecology, digital and innovation, we aim to thrive by partnering with our customers. The company’s consolidated revenue for fiscal year 2021 (ended March 31, 2022) reached 10,264.6 billion yen (84,136 million USD), with 853 consolidated subsidiaries and approximately 370,000 employees worldwide . To learn more about Hitachi, please visit the company’s website at

About GlobalLogic

GlobalLogic ( is a leader in digital engineering. We help brands design and create innovative digital products, platforms and experiences for the modern world. By combining strategic design, complex engineering and data savvy, we help our clients imagine what is possible, and accelerate their transition to the digital business tomorrow. From its Silicon Valley headquarters, GlobalLogic operates design studios and engineering centers around the world, bringing its extensive experience to customers in the following industries: automotive, communications, financial services, healthcare and life sciences, manufacturing, media and entertainment, semiconductors and technology. GlobalLogic is a Hitachi group company doing business as Hitachi, Ltd. (TSE: 6501), which contributes to a sustainable society with a better quality of life by driving change through data and technology as a Social Innovation Enterprise.

GlobalLogic is a trademark of GlobalLogic. All other brand names, products or services are trademarks or service marks of their respective owners.


1Nojima’s unique customer service and sales strategy. In the store there is no seller sent by the manufacturers. Instead, Nojima’s own employees provide consulting services to customers and recommend products from different manufacturers based on each customer’s needs.

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GlobalLogic Inc. (Worldwide)
Heather Ailara
211 Communication

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