With Evergreen Flex, Pure Storage has expanded its storage as a service

By adding Flex to its range of Evergreen services, Pure Storage wants to attract companies that are still reluctant to go for a 100% rental model.

Live from Los Angeles. On the occasion of its TechFest (June 7-9, 2022) in Los Angeles, flash storage solutions and services provider Pure Storage multiplied the announcements. After it filed and blocked a storage platform in FlashBlade // S scale out mode, the California supplier lifted the curtain on another way of resource consumption for its Evergreen service. Along with its offers Forever (formerly Gold) and One (formerly Pure as a service), a third appeared: Flex.

Pure Storage isn’t the only market player to offer – far from it – a subscription model for the consumption of storage resources. This is also the case for Dell (Apex), HPE (Greenlake), NetApp (Keystone Flex Subscription), etc. However, the supplier is keen to add a feature that he believes makes all the difference: “The main difference between us and others is that it’s not just a financing model,” explains Charlie Giancarlo, CEO of PureStorage. “We’re the only company that guarantees that the storage products at Evergreen don’t stop and the ones we sold ten years ago not only keep rotating but perform like the ones we sold yesterday.” And the CEO pushed the point at home: “After three or five years, other competitors are changing their models and forcing companies to upgrade. Evergreen makes sure the systems are always up to date”.

Move storage resources to serve applications

Flex’s premise is simple: to offer companies the possibility to aggregate – in a way – the best of both worlds, especially getting their own storage hardware resources (FlashArray and/or FlasBlade) through of backing them up using charging linked only to capacity. storage. consumed. So Evergreen // Flex is different from Forever, based on purchasing equipment with a subscription regardless of use, and from One, based solely on a rental mode where the company rents equipment supported by a fixed subscription.

Prakash Darji, vice president and general manager of customer experience at Pure Storage, notably manages the Evergreen portfolio. (credit: DF)

Among the strengths of Evergreen // Flex is the ability to move storage resources to where businesses need them most. “The main components that allow us to make Evergreen Flex are the disaggregated architecture, to make updates, to have software that supports the existence at a particular moment of components of different generations. on a platform as well as volumetric and performance prediction tools ”, explained Fred Lherault, field CTO EMEA of Pure Storage. “If we don’t have the architecture within the products we have, we won’t be able to take media from one site and bring it to another for reuse, which is very difficult to do in general”. To do this, Pure offers so-called “data mobility packs” to transfer storage resources to other systems based on TLC/QLC flash technologies and to provide storage resources for applications that require them. However, there is no specified price.

No SLA on Evergreen // Flex

Lack of corporate culture, need for getting into capex mode to ensure getting research credits … There are many reasons companies can present to continue to buy their solutions, but it’s not the only one. “When building in-house cloud services and don’t have a good understanding of how quickly consumption will increase, going into on-demand consumption mode like the Evergreen One is ideal. , but small businesses may not get there, and Flex could be a good intermediate step for that, ”continued Fred Lherault. To get started with Flex, companies must first identify the sites where Pure infrastructure will be deployed and purchase the hardware. The subscription will include both software and associated services based on a minimum commitment of 36 months, and the provision of daily measurement of the use of resources used for each site and for each controller.

Unlike Evergreen One, which is based solely on storage infrastructures owned and managed by Pure Storage, Flex is required to mobilize the company, which can host them in its own data center or entrust them to a third party, for example. But while Flex can be a good way to put the first foot in the stirrup in terms of consumption of storage resources when requested, however, it doesn’t offer any SLA (performance, capacity and availability). A weak point in particular can be chilling in companies with critical processes or workloads or with high commitment in terms of service quality.

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