Founded in 2014, with the goal of facilitating second-hand vehicle transactions between private buyers and sellers, Reezocar aims to get closer to its users through the deployment of physical agencies. Called ReezoShop, the first showcase opened its doors in Seclin (Nord). This development is driven as part of a partnership with the Grand Garage du Pas-de-Calais (GGP) group, the second largest distributor of Renault-Dacia in France in 2021 with locations in Hauts-de-France, Provence-Alpes-Côte d’Azur and Occitanie. As a reminder, the latter approached maintenance specialist Norauto in 2019 to launch the Les Occasions Norauto brand, which is already in Seclin. The two players ended this partnership at the end of 2021. This physical site, owned by the GGP group, will continue to be dedicated to the sale of used vehicles, which are now under the ReezoShop brand . “We set this point of sale in accordance with our perspective on the customer’s online and physical journey”underlined Laurent Potel, CEO and co-founder of Reezocar.
TO READ. GGP and Norauto ended their partnership on the occasion
400 used vehicles are in stock at Seclin
In this first agency, Reezocar aims to meet the needs of its customers who want to test the vehicle before buying it. “The opening of physical branches is a natural evolution for the company, whose goal is to continuously improve consumers’ shopping experience by meeting their preferences and their needs.Laurent Potel was exposed. Over the years, we have noticed that more and more customers are welcoming us to our area in Boulogne-Billancourt, so we set up a reception area and delivery area there in 2021. After the digital journey, appreciate of consumers the stage of physical return of the vehicle. In addition, in a study we conducted in Kantar last year, respondents responded that having a point of sale is likely to give them reassurance on their customer journey ». Therefore, Reezocar chose to upgrade a gear with this first agency, which currently offers a stock of 400 used vehicles.
The subsidiary of Société Générale is moving forward “a complete shopping experience, at the crossroads between physical and digital” thanks to the presence of expert automotive advisors (between 6 and 8), whose mission is to support consumers in their research and vehicle buying process. Between six and eight second-hand sellers are also present on the site. Thanks to the availability of digital tools, buyers can consult the entire stock of Reezocar used vehicles.
The other advantage of this physical point of sale is to also optimize the recovery of used cars from customers ’purchase. “This service includes a free, no obligation estimate with a trade-in price in minutes”, says the company. Finally, visitors can perform a simulation for financing their vehicle. “Reezocar aims to be a financing expert and aims to offer individuals, through its ReezoShops, a turnkey offer with a lucrative form of funding and guarantees”start details.
Territory deployment and recruitment
Reezocar aims to continue its coverage of the national territory in the coming years and it aims to have between 12 and 15 ReezoShop agencies in the medium term. “to have a good networkjudge Laurent Potel. We have visibility in the cities as well as in the areas we want to cover, but the size of the agency can change and will not always be the same as in Seclin. We opened the first site with GGP and we would be happy to open the following with the group, but we have several ways to accomplish this deployment. ”. Reezocar, which opened offices in Wasquehal in 2021, announced the recruitment of 60 employees in the coming months to support its growth.