In front of the entrance to rue Linois appears a cautious sign with the inscription: “Cryptocurrency lived in Beaugrenelle”. The heads of the spectators turned towards the sign in amazement. Behind this sentence is an unprecedented operation conducted by the shopping center in partnership with start-up Lyzi, which allows its cryptocurrencies to be turned into vouchers. Something that catches the attention of passersby. “I saw 3, 4 curious customers who asked me what Lyzi was”, confirmed a salesperson installed next to the panel. The “crypto hunt” game, which promises a small reward to the participants, further arouses the curiosity of the customers.
The team that organized this animation set up a pop-up store, to be held until July 8, on the first floor of the Beaugrenelle shopping center. A small booth displaying large cryptocurrency logos stands on the side of the staircase towards the second floor. “The shopping center offers you a 10% bonus if you download our app”, announced Damien Patureaux, the founder of Lyzi, the (very young) start-up that launches its application this Wednesday .
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The enthusiasm was there despite the somewhat chaotic start. “We had a power problem this morning. The lights and the screens didn’t work “, confess to the animators of the pop-up store. But the vagaries of the show did not weaken within this start-up team of ten people. Sébastien Estines, the Lyzi’s commercial director, even admitted that he was very happy because “we sold our first card this morning!”. But what is this famous card?