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From a company with almost no real sales strategy, Sheryl Sandberg has shaped one of the most profitable businesses on the planet.
She is the most powerful woman in Silicon Valley. And for that reason alone, it is one of the most powerful in the world. Number two of Meta (ex-Facebook), Sheryl Sandberg announced, on the first day of June, her departure from the global digital giant, owner of Facebook and pioneer of the metaverse. Mark Zuckerberg’s trusted wife, her resignation is like a symbol of the sensational shift that the group will now try … From one dimension to another.
Finally vacation! Asia, Europe… A single world tour. paa! In 2008, four years after Facebook was founded, Mark Zuckerberg dedicated himself to his first vacation as a giant of technology. Although not much of a rush type, the then 24-year-old California billionaire went on an adventure with a head-resting head. Her blue and white jewel, which was still new and almost revolutionary at the time, was well guarded. In Palo Alto, the social network’s mythical headquarters, Sheryl Sandberg, her faithful number two, guarded the grain. A defector from Google, Stakhanovist had just arrived at the company, as director of operations. Zuckerberg, a man not very quick to delegate, easily gave full confidence to this woman more than ten years older than him.
A destructive tandem
Between these two intelligences, but contradictory, the current passed very rapidly. In little genius the digital and computer issues. Sheryl Sandberg, former vice-president of Google, will take care of “commercial” affairs. Communication, advertising, legal … Very useful for a Mark Zuckerberg who quickly disappears when he looks away from his algorithms. ” Sheryl “, because in this world, everyone is called by their first name, is also the important relay on Wall Street and Washington. Useful connections. So, Sandberg didn’t get it for long: he made Facebook advertising cash machine that became the company. The famous Machiavellian rule was built: “It’s free: you are the product.” »
The one that made Facebook one of the most successful companies in the world
Too bad for vision, somewhat idealistic, which sometimes inspires tool designers. Halfway between surfer and geek, Facebook’s first developers dreamed of making it a place open to all, a tool to connect people with each other, a platform where capitalists value, though present, does not always win the piece. With Sheryl Sandberg, everything has changed: Facebook has become an absolute consumerism from which it will never go away. But the machine is running, and at full speed. If when he came, Facebook weighed 500 million dollars, now it is 117 billion. The group has also grown from 500 to 77,000 employees. And for users, again, this is a journey from one dimension to another. From 100 million visitors every day, here we are at 3 billion, or more than a third of the earthlings. That’s all.
A company’s announcer is unique
From a company with almost no real sales strategy, Sheryl Sandberg has shaped one of the most profitable businesses on the planet. Everyone is at risk of shortness of breath and even fatigue. The company’s image has deteriorated every year. The Facebook giant has been implicated, as the Hours, “In interfering with elections in the UK, US, and other countries; on ethnic cleansing in Burma; in a terrorist case in New Zealand; disinformation campaigns during the pandemic crisis and the Capitol Hill insurgency in Washington ”. Good track record. Toxic algorithms, which encourage saturation by overly aggressive commercial methods, will they get tired? Western users, younger than the lead, are leaving and dropping out. Facebook, the figurehead, can be the ball and chain of the group. Instagram, WhatsApp and the metaverse activities – brands also owned by the Meta group – contain a much more dramatic future.
Struggling with what is wall street journal described as “true exhaustion”, Sheryl Sandberg announced her voluntary departure. Even Zuckerberg, no doubt, would only mourn him with one eye. The older duettists, over time, got a little angry.
Sheryl Sandberg tends to be seen as a Facebook figure lost in the world of Meta. In other words, it belongs more to the past than the future of the company, which is never a good sign, especially in digital where everything is quickly fading. So, it’s not really related to the group’s “metaverse” turn, and Facebook’s change of F to Meta’s M. Of the Gafam sa gamam… A revolution that would take place without him, beginning in the fall, when he left the palm trees of Palo Alto for good. “The end of an era”, as Mark Zuckerberg himself admits.