The story begins at the family body shop in the suburbs of Caen. In 2013, Mr. Marie senior called his two daughters for help – Laura, the youngest, a real estate agent, and Lucie, the oldest, a nurse. The case is raging. It risks losing the approval of an insurer that has outsourced the management of its claims, threatening 40% of its turnover. To preserve the valuable sesame, the garage is imposed more severe tariff conditions. What ballast is a deficit balance sheet. For the sisters who were barely twenty years old at the time, the rain was cold.
“SA At this stage, we have only two options, either seek approvals from other insurance companies, or recreate our own. to value our work “said Laura.
A stone in the garden of insurers
From this false adventure, the idea of working without the approval of the insurers was born which the two young women accused of having ” killed the job “. They think it’s possible to offset the margins that companies have reduced over time against the commitment of large amounts of business to approved bodybuilders.
” The rates charged by insurers are approximately 40 euros per hour, while a fair compensation is approximately 70 euros per hour “, Protested the eldest.
The family garage therefore cuts the bridges to be free again.
Fortunately, at the same time, the 2014 Challenge law affirms in unwritten rule that policyholders are free to use repairers of their choice. However, our traders are faced with a big pitfall: how, without approval, can motorists be convinced to entrust them with their damaged vehicle?
By dint of calculations, they found the parade. The garage will sacrifice approximately 10% of its newly discovered margin for “ give gifts to its customers. It will refund all or part of their deductible or, if not, offer them a fuel card of up to 250 euros. Seen well.
Starting with the tires of the wheels
Tested the model in situ met with immediate success. A year later, the family business, renamed Zecarossery for more visibility, is back in the saddle after a vigorous effort in digital communications. “We won in all fields: more customers, more fame, more cash, more profits and more satisfaction in doing our job”, Laura said. In 2016, asking other coachbuilders to be attracted by their recipe, the Marie sisters took a new step by offering their concept under a brand license. The network is born.
Six years later, 85 garages have joined the brand. That assumes the marketing and deployment of the software for an entry fee of between 3,000 and 6,000 euros plus the monthly fee. In addition to deductible reimbursement, the network promises impeccable quality of service. For the former real estate agent, his success depends on it. ” Being independent of insurers obliges members to build their own clients and reputation. So they have no choice but to do a good job “, he explains. Meanwhile, the” bodybuilders “are talking a new turn.
The service offer expands
A few months ago, a second glass repair brand (Zepare-brise, with 35 members) joined the first, using the same recipes. With the ambition to recover customers lost by independent mechanics for the benefit of Carglass specialists and others. On the edge of the courtyard, the main network company has laid the first stone of a future training center in the suburbs of Caen. His calling? Train coachbuilders in repairing new generations of vehicles covered by sensors.
Its scheduled opening next year will be timely. Recently, a large insurance company blacklisted Members of Zecarossery of one of the training establishments of which it is a shareholder. Not enough to push Laura Marie to slow down.
” Some try to block our way in many ways, but it will not stop us “, he warned. We are tempted to take his word for it.