Meeting with … Sitalacarte: the start-up that wants to help self-employed and very small businesses build their online visibility

The health crisis has strengthened the digital divide among many VSE and independent professions. Lack of time, money, or knowledge, by 2020, almost 63% of companies in France will have no website adapted to their activity. To remedy this, Valéry Lontchi created Sitalacarte: a “no code” solution that automatically creates pre-personalized websites.

Hello Valéry, who are you and what does Sitalacarte offer?

Valery Lontchi: Trained as a lawyer and lecturer, I taught law and founded my law firm. My passion for technology has led me to create innovative digital solutions, such as Sitalacarte, to greatly help VSEs and liberal professions digitize their activity.

My ambition is to give small businesses a way to improve their online visibility, their customers and their productivity, just like large companies.

For this, you need a solution that is easy to use, fast and at a very good cost. This is how was born, a “no-code” solution that automatically creates pre-personalized websites according to the company’s business sector, without any technical knowledge and from 24 € 90/month. .. The user can change texts, images, colors, add videos and modules like an online store, make appointments online or even teleconsultation. Everything is centralized in a one-stop shop to prevent its spread or waste of time.

What do you think are the main barriers to creating a website for VSEs?

By 2020, only 37% of small businesses will have a website tailored to their activity!

The digital delay of these companies is associated with four main barriers which are the lack of time, the lack of budget, the lack of technical skills, but above all the insufficient awareness of the potential of digital, which prevents access by these companies. simple and inexpensive solution. Many micro or small businesses do not see digital as a customer acquisition channel or a way to optimize their economic performance.

Why do you think it is important now to have visibility on the net?

VSEs with a website are on average twice as visible and generate 30 to 50% more turnover than those without a website. The reason for this difference is obvious: when in addition to a physical activity, you have an online presence, you multiply the channels for acquiring customers and you can shine beyond your geographical perimeter. The health crisis announced the need and even the obligation for companies to adhere to digital transition codes, but it also highlighted the opportunities of this transition and accelerated the evangelization of VSEs.

Good visibility on the net is important because it will allow companies to boost their online sales and productivity, retain their customers and improve their search.

Digitization isn’t just about visibility, it’s also about automating low-value added processes, such as managing appointments, invoicing or even sending confirmation emails. This type of automation makes it possible to gain productivity and therefore with efficiency, time and financial investment.

Do you think some sectors are suffering more than others because of the digital divide phenomenon? If yes, which one?

I don’t think there are any particular sectors. This is a global phenomenon, particularly noticeable among small and large companies. The common point between companies experiencing digital delays is their small size. Whether craftsmen, traders or liberal professions, the problem of digital backwardness and its negative impact on their economic performance are the same.

The digital divide between large and small companies has been highlighted and greatly accentuated by the health crisis. In the first incarceration, many professionals had to completely stop their activity, the shift to clicking and collecting has experienced huge growth and all of this has greatly informed VSEs of the opportunity represented by digital.

We are also witnessing the war of visibility on the internet. What advice would you give to decision makers trying to make their mark on the web?

My advice is to move towards “no code”, allowing users with no computer knowledge to benefit from optimized digital solutions at affordable costs. Naturally, it is advisable to start by creating a website to showcase its activity and offer its products or services. Then the company can create a Google My Business page for free for great local reference and create a company page on major social networks like Facebook, LinkedIn, Twitter etc. Companies with more budgets can do even more, by investing in natural and paid referrals, in creating an active community or in public relations.

What are your plans for the next two years?

Our ambition is to broadly support small businesses in their digital transformation, either directly or through partnerships with professional organizations.

We also want to build a community of entrepreneurs that brings together VSEs from all sectors, who will exchange good practices and good plans of the no-code type, when creating a business or wishing to grow it. To better meet the expectations of our customers, we enrich our solution with more functionalities, modules and site models tailored to each sector of activity.

Our ambition is more than our vertical approach, as this is why our solution is not a general digitization tool, but rather a specialist in each sector of activity, a multi-specialist!

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