Huawei’s Walter Ji Agrees To A ‘Marathon’ To Achieve Global Smartphone Marketshare-And Without Price Reduction

Dubai: Can Huawei continue to bring back smartphone users around the world? Not just in its home market in China, where it continues to operate, but almost every area where there is demand for high-end, feature-rich mobiles.

Walter Ji, president of global partnership and eco-development at the Chinese tech giant’s Consumer Business Group, thinks anything is possible. “We continue to expand our business around the world – except, of course, in the United States,” Ji said. “Our smartphones are located in all other major markets – when we come to the UAE, we want to build a strong base and where we can provide the best experience to our consumers.

“Market share is important because it helps our local partners, whether they are retailers or app developers. This (price reductions) is not the only way to win buyers. Huawei since its launch (in 1987) has been driven to run a marathon. This is the strategy we use to attract buyers, whether in the United Arab Emirates, Germany or anywhere. »

Huawei earned $ 99.9 billion last year, generating net revenue of $ 17.8 billion. The consumer business group generated $ 38.17 billion in revenue, aided by the expanded lineup.

Also run a sprint

But so much has happened at Huawei and within Huawei that some of the races have certainly been faster over the past three years. U.S. sanctions on the company – part of a broader U.S. -China battle – mean Huawei will have to start from scratch in its search for new chip partners, an operating system and software. both important decisive choices.

Three years later, Huawei is still solid, with its expanding product line and its software partners making all these new apps to fill its AppGallery. There are, however, daunting challenges that must be faced and overcome – and not just those associated with U.S. sanctions.

“Like all other vendors, we face challenges about having a chipset – we’re always looking for solutions,” Ji said. “We are investing heavily as the third largest mobile ecosystem in the world. Investments in R&D will always be a priority, with more than 10% of spending allocated to it each year. In some years it is even 13 to 14%.

“Last year, our R&D investment was #1 in the world. We believe we will find solutions to chipset shortcomings in the future, although we do not have a specific timeline for when. The chipsets are quite complex and we continue to rely on partners for supplies. We don’t have our own chip foundries, not even yet.

Walter Ji of Huawei Consumer Business Group: “From our side, we believe that an open ecosystem is important enough to give consumers a sense of freedom of choice. Whether it’s smartwatches or laptops, it’s up to them whether they have the same brand or not. “
Photo credit: Virendra Saklani/Gulf News

Global Flea Shortage

Chips, which are at the heart of all smart devices, whether smartphone or car, have been in severe shortage since the beginning of 2020. The pandemic has helped exacerbate the problem, and manufacturers and suppliers have yet to find a solution. So if a smartphone is delayed between launch and its availability to order, blame the chip shortcomings.

Huawei’s latest flagship, the P50 (including the ‘Pocket’ flip version), has arrived in UAE stores and is supported by the new GT3 smartwatch. Another consumer push involves a range of high-end laptops.

“There has been some definite progress for us at UQAE and in the Gulf, especially since we started building our own ecosystem,” Ji said. “We have partnered with the airline Emirates not only on smartphones but also on watches, thanks to which they will customize their applications to integrate them into our devices and travelers will receive all kinds of notification on their flights.

“Once the focus on R&D pays off, consumers will start choosing these products for what they can offer and not just the price. If five years ago people used applications for global services (buying something from a foreign provider), now mobile services are more developed for local needs.We aim to continue to use our global experience and local partners to deliver the best to local service to local consumers.

There are about “four or five major app developers” that work closely with Huawei on its mobile services and the AppGallery, which now lists more than 200,000 options, most of which are aimed at the Chinese market. That will change as more developers in the Middle East and elsewhere push Huawei -compatible apps.

The end of the game is to “build a new generation of mobile ecosystem capable of supporting all internet devices, with the smartphone being the super device,” Ji said. “Our job is to make it easier for consumers.”


We don’t think all the time about what’s going on with US sanctions. It’s best to focus on all the resources we have to create a better customer experience

– Walter Ji of Huawei Consumer Business Group

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