The company is creating a new ceramic coil revolution in the global vaping industry
SHENZHEN, China, May 28, 2022-(BUSINESS WIRE)-FEELM, the flagship atomization technology brand owned by SMOORE, is showcasing the world’s first ceramic coil disposable pod, the FEELM Max, at Vaper Expo UK 2022 in Birmingham, Australia today. UK. By launching the solution and demonstrating its ceramic coil technology, FEELM has introduced the ceramic coil to the emerging category of disposable vapes.
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As a new booming category, disposable vaping has been growing in popularity since 2020. The market size of disposable vaping (closed system) products has witnessed an increase of approximately USD 2.125 billion in 2021, worth 22.7% share of the global vaping device market; the market is expected to grow at a CAGR of more than 28% between 2022 and 2026, as the fastest growing category in vaping products, according to Frost & Suvillian estimates. In 2022, the market size for the disposable category is expected to grow to USD 2.72 billion and account for more than 43% of closed system vaping products.
However, almost all currently disposable vapes are equipped with a cotton coil, which produces relatively large airborne particles, which prevents efficient deposition of inhaled particles into the lungs, thus resulting in poor delivery and nicotine satisfaction. incomplete, as well as roughness in the throat. Soft cotton coils do not form a stable structure, resulting in a high degree of leakage and an unpleasant taste. Uneven heating of cotton coils can also cause uneven taste, with the vaping experience gradually fading. Additionally, the selling points of most disposable vapes today are focused on the number of large puffs, or rather the sheer number of puffs that a disposable vape will provide.
To eliminate the three barriers, FEELM unveils the world’s first ceramic coil disposable pod: FEELM Max is for disposable vapes what is the internal combustion engine in airplanes, vehicles, boats, submarines and trains. It aims to give the next generation of disposable vapes a stronger, more reliable and more efficient atomization “engine”. Similar to the internal combustion engine, which features high thermal efficiency, lightweight, compact size and high maneuverability, thus marking the second industrial revolution; FEELM Max plans to lead a new ceramic coil revolution in the global vaping industry, since the launch of FEELM Air in January 2022.
This revolutionary vaping solution has dramatically improved e-liquid utilization thanks to a cotton-free structure and a microporous ceramic coil. Since then, the number of its puffs has increased by 25% with the same volume of e-liquid, compared to traditional cotton coil disposable vapes. Additionally, it can provide an unprecedented vaping experience, thanks to the ceramic coil, which generates smaller vaporized airborne particles, thus minimizing residue in the throat. Unlike disposable cotton coil vapes, lubricity also increases by 30%. This innovation also demonstrates an exceptional aromatic consistency of over 95%, as the ceramic coil guarantees continuous steam production, to bring the same great flavor until the final puff.
In addition to these three key benefits, the FEELM Max also features a total 46% reduction in damage compared to cotton coil vapes, and a very low leak rate of less than 0.03%, thanks to Maze Leakage Anti-Leakage Technology. The smaller vaporized airborne particles generated by the FEELM ceramic coil tend to settle more in the lungs, for larger and faster enjoyment. At the same time, FEELM’s patented Flavor-Lock technology guarantees personalized flavor release with zoneed temperature.
In early 2022, FEELM Max was adopted by a specialist retailer in the UK. In partnership with FEELM, this reseller has launched an ultra-thin disposable product fitted with a FEELM ceramic coil. Designed to be lightweight and compact, this product is specifically intended for smoking cessation. In April, the two partners participated in the world’s largest awareness campaign to offer disposable pods to smokers who want to switch to vaping.
At Vaper Expo UK 2022, FEELM also showcased other leaders in disposable vaping solutions, such as the environmentally friendly nicotine-free disposable e-cigarette and dustproof hygienic mouthpiece e-cigarette. Both solutions received Red Dot Awards for Product Design 2022 for their eco-friendly and forward-thinking designs. Unlike traditional disposable e-cigarettes made of plastic, the outer structure of the environmentally-friendly nicotine-free disposable e-cigarette is made of recyclable and reusable paper and aluminum foil, while the dust-proof hygienic tip is features a twist spout to prevent the tip from sticking to any dirty objects, and its design is inspired by lipsticks.
Another award-winning solution presented at the event was the FEELM Air, the thinnest ceramic coil pod in the world. Along with its international customers, FEELM introduced a series of vaping products from regional brands that have adopted the FEELM Air solution. Additionally, the company will announce the 2022 schedule for the global commercial launch of FEELM Air at a later date.
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contacts
Claire Dong: miao.dong@smooresig.com