Last year, after five years of development and successive acquisitions, Informatica was proud that it had completed the design of a cloud native, multicloud and hybrid architecture. Therefore, the publisher relies on its Informatica Data Management Cloud (IDMC) platform, a PaaS built on the foundations of iPaaS Informatica Intelligent Cloud Services (IICS).
This base is designed to gradually deploy SaaS data management products and solutions on AWS and Google Cloud, first on Microsoft Azure, then, and soon on Oracle Cloud Infrastructure (OCI).
During Informatica World 2022, Informatica announced a strategic partnership with Oracle to bring IDMC to OCI, without stating a date of existence. “This technical-commercial agreement with Oracle is comparable to what we have with AWS, GCP and Microsoft Azure,” Denis Herriau, vice president of Southern Europe at Informatica, said in an interview before the event. “We bring IDMC into its cloud and our products are available from the supplier’s marketplace,” he summarizes.
In detail, IDMC will host OCI instances. Actionable data and metadata will be stored using Oracle’s Cloud Data Lake House reference architecture. Data management tools will be integrated with Oracle’s Autonomous Database and object storage services, among others. In fact, IDMC is destined to be the “preferred” data integration and brick management cloud provider.
On paper, the IDMC platform should support all Informatica cloud products. However, the two partners primarily emphasize the possibility for their joint customers to migrate and “modernize the foundations” of their data storage and analysis architectures.
The roots of the war? The cloud and integration
In fact, IDMC, often presented as the home ground for new data management projects, is also (and above all?) Informatica’s customer migration instrument.
In this sense, despite growing data management and quality issues in the cloud, the publisher considers that the roots of the war are none other than integration, its historic business.
“The main driver is really the adoption of the cloud. From the moment an organization asks itself the question about using the cloud, whether for the legacy of its application, whether for its infrastructure or whether for design and implementing a data processing platform, there is a need to set up iPaaS- type solution ”, judge Denis Herriau. “Then, we can deal with the topics of management and data storage”.
Thus, Informatica intends to adapt its Migration Factory to allow users of the ETL PowerCenter solution to migrate to IDMC in the Oracle cloud.
As for Oracle, it will offer “free” database migration tools.
Asked about customers ’interest in Oracle’s cloud, Denis Herriau acknowledged that“ the move [vers OCI] perhaps a bit newer, as well as this partnership ”.
“On the other hand, it is not appropriate to disqualify Oracle, because of its footprint as well as its approach, and given its hold on certain particular areas of activity,” he judged. “It is clear that Oracle will be a major player in this system in the coming years: an Informatica data management expert must respond to all issues asked by its customers. In many situations, Oracle is part of this landscape. Therefore, we need to provide an appropriate response to technology. “
Transform the essay
Denis Herriau forgot to specify that Oracle invested in Informatica during its IPO last year, as the press release devoted to this partnership is aptly recalled.
And while Oracle maintains a dominant position in the database market, its cloud footprint remains small. In March, the now Austin-based provider disclosed the financial results of the third quarter of fiscal 2022. total revenue recorded, approximately $ 10.5 billion. In comparison, in the first quarter of its fiscal 2022 that ended March 31, AWS generated $ 18.4 billion in revenue, up 37% from last year.
However, like its competitor, Oracle is seeing a double digit increase in its IaaS and SaaS activities (24% YoY). It expects to continue its efforts to build adoption for its cloud, as Informatica noted a 40% increase in its annual recurring revenue associated with the cloud by the end of its fiscal year 2021 in February.
“We’re on a fairly significant acceleration factor in the cloud, probably a little higher than the market, but it’s also linked to a catch-up logic”, Denis Herriau observes. “We aim to convert a number of current customers to the cloud.”
“Financial incentives” to use IDMC and OCI
This partnership is part of this cloud-centric strategy. As such, Informatica and Oracle will offer “financial incentives” to their customers to use their professional services (and the services of Deloitte and Accenture through Oracle’s Cloud Catalyst program) and maintenance.
Denis HerriauVP Southern Europe, Informatica
Oracle is completing the system with compensation for companies bringing their DBMS (BYOL) licenses to its cloud. Similarly, the amount of support should be cheaper depending on the number of OCPUs (one OCPU is equivalent to using 2vCPUs per hour) used.
That said, Denis Herriau did not want to publicly disclose the activities of these discounts. “The general principle is that a customer has an economic interest in continuing the business with Informatica,” he summarizes. “There’s a kind of communication vehicle that makes it possible to consider investments [déjà] made to limit or control the cost of transferring to IDMC ”.
Informatica does not forget other supplier partners, far from it. Using Google Cloud, he announced the upcoming availability of Data Loader, a “no-code” ELT calibrated to feed BigQuery tables. In Microsoft Azure, it shows a private preview of its multi-domain MDM and the integration between IDMC and the Power BI business intelligence suite.
Segmentation is calibrated to business needs
From its partners Databricks and Snowflake, Informatica was inspired to carry out its vertical approach to going to market. After introducing IDMC for Retail in March, the publisher announced IDMC for Financial Services and IDMC for Healthcare.
“In performance, most of the topics in data aggregation and processing are already covered by the platform,” said the Vice-President for Southern Europe. “This verticalization enables the formatting of use cases making it possible to more directly address the business issues associated with each of these verticals, by defining a range of functionalities, “he affirmed.
Also, these solutions that target market segments have pre-wired support for specific integration protocols and data formats. Here, Informatica adds pre-configured data quality rules. “For example, we offer off-the-shelf rules so that banking establishments can comply with BCBS standards”, describes Denis Herriau.
Informatica applies a similar approach to its multi-domain MDM, which is available in solutions such as Customer 360, Product 360 or Supplier 360.
Enhancements to GCP and Microsoft Azure, as well as vertical offerings are planned to accelerate the deployment of customer projects and, ideally, their ROI. These are designed as opportunities on top of IDMC, and can be used by all customers, for new projects or in addition to systems already in place, according to the French manager.
AI and no-code will draw the contours of the future of IDMC
Finally, there are topics of change. Again the publisher emphasizes the no-code orchestration of APIs, which are automatically generated from Informatica Gateway. For data scientists and data engineers, INFACore is a plug-in for calling capabilities available in the Informatica Data Management Cloud from their IDE. For example, the editor abstracts the design of several processing pipelines into functions, most of which are powered by metadata processing algorithms integrated into the AI engine, CLAIRE.
As for ModelServe, as its name implies, it should make it possible to deploy machine learning models directly from Informatica pipelines, after importing the necessary notebooks from a development environment.
For business, Informatica intends to use CLAIRE’s capabilities to enable the Predictive Data Intelligence service. While the details of this offer still seem vague, it is about providing unified management, data cataloging, and data quality solutions that provide “predictable recommendations” and align of datasets in data shelves. a marketplace. Belgian competitor Collibra defended a very similar approach during a meeting with its customers in Paris.