New data released by Conviva shows double-digit growth in streaming worldwide; Smart TVs are growing rapidly as streaming reaches linear to the big screen

The Q1 2022 State of Streaming report details the benefits and challenges to quality, continued growth of smart TVs and TikTok’s dominance in sports

FOSTER CITY, Calif .– (BUSINESS WIRE)-Global streaming has grown 10%worldwide, with continued growth in mature markets such as North America (5%) and Europe (9%) , in the 1st quarter of 2022 compared to the 1st quarter of 2021, according to the latest State of Streaming report from Conviva, the streaming analytics platform for streaming media.

“Despite recent news about falling Netflix subscriber numbers, streaming continues to grow around the world, covering an ever -growing range of platforms with unique and original content,” said Keith Zubchevich , President and CEO of the direction of Conviva. “In stable markets like the US and Europe, viewers are moving from small devices to smart TVs, laying the groundwork for streaming that can reach linear TV on the big screen. »

Conviva’s Q1 2022 report found that large screens (which include connected TVs, smart TVs, and gaming consoles) continued to be the preferred streaming device, accounting for 77% of all minutes streamed worldwide in Q1 2022. In the large screen, connected category TV viewing time increased 34%, while desktops and gaming consoles saw a 15% decrease compared to the 1st quarter of 2021. Watching on connected TVs is again dropped slightly this quarter, registering a 1% year-on-year decline. In the TV -connected category, Roku retained the largest share in terms of viewing time (31%), followed by Amazon Fire with 16%.

In terms of actual minutes streamed, Android TV is the largest growth leader of all large screens, up 78%. And in another win for smart TVs, LG TV, Samsung TV and Vizio TV also saw double digit growth (up by about 20%).

Quality improvement with one exception

Worldwide, significant improvements were noticed in bitrate and image quality (17.3% improvement), buffering (almost 1% decrease), and frame failures. video startup (down 17.6%). Video start time was the only qualitative aspect that negatively scored, with the wait for videos to start rising in all regions, rising 30% worldwide. Viewers in Africa waited the longest (8 seconds) while viewers in Europe were satisfied with the fastest start time, waiting only 4 seconds on average.

In Q4 2021, the streaming industry experienced ad delays and increased buffering, but streaming advertising rose sharply in Q1 2022. Ad impressions grew 18 % and ad attempts by 14 %. , thanks in part to major live sporting events such as the Super Bowl, the March Madness tournament and the Winter Olympics.

TikTok reigns supreme for sports leagues

Streaming on social platforms continues to be a key way for sports leagues to attract fans, and according to Conviva, TikTok is the only platform to increase its streaming audience share for every sports league measured. . The German Football Championship (Bundesliga), the Italian Football Championship (Serie A) and the English Football Championship (Premier League) are the events where streaming videos on TikTok increase the largest share of the audience (6% increase for each), with Approaching the National Football League with 4% growth in TikTok annually. In fact, two Super Bowl teams-the Rams and the Bengals-gained over 100,000 TikTok followers in one day (days Feb. 13-14).


Conviva primarily collects data using proprietary sensor technology that helps analyze the global footprint of more than 500 million unique viewers who watch 200 billion streams per year, across nearly 4 billion applications delivered to devices. Directly integrated with video streaming applications, the sensor measures content and ads to analyze nearly three trillion transactions daily in real time, for its customers. In the State of Streaming report, Q1 2022 data, compared to Q1 2021, year-over-year, was normalized to Conviva’s customer base. Social media data aggregates data from more than 2,800 accounts, more than 1.8 million posts, and more than 10 billion views on Facebook, Instagram, Twitter and YouTube, starting in Q1 2022. Social data for professional leagues in sports was collected from individual lists of sports league rankings, which totaled 262 individual team accounts that had over 5 billion views across all platforms in Q1 2022.

About Conviva

Conviva allows streaming companies to take action after just a few seconds of watching, so their business is ahead of the competition. Conviva’s Conviva’s Continuous Measurement Analytics Platform provides comprehensive, consistent, census-level metrics through real-time, large-scale server-side sessionization. Using unique data detection and pipeline, our 58-patent platform enables marketers, advertisers, technical operators, engineering and customer service teams to create, interact to earn and retain their audiences. Conviva is committed to supporting brands such as DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia driving the incredible opportunity represented by streaming media. Today, our platform processes nearly 3 trillion streaming event data per day, supporting over 500 million unique viewers who watch 200 billion streams per year, streamed to devices via 4 billion apps. Conviva ensures that digital businesses of all sizes can deliver better streaming for every stream, every screen, every second. For more information, visit

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Mike Metzler

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