Menart Fair 2022: Zerrouki Boukhari, Algerian artist

CANNES: The Saudi Pavilion at 75at The Cannes Film Festival has become a hub for fruitful international filmmaking partnerships, while offering a cultural journey filled with numerous master classes, conferences, and networking events.

“We are pleased to return to the Cannes Film Festival to connect with the international film industry to raise awareness of what is new in our growing creative sector and to present the country as a unique and exciting film destination, “said Abdallah al-Eyaf, director. general of the Saudi Film Commission.

Located on the edge of Cannes ’International Village, the Saudi pavilion is one of the largest pavilions this year. An extension of the Kingdom’s rich heritage, it gives an idea of ​​the country’s cultural identity.

From left to right: Abdallah al-Eyaf, CEO of the Saudi Film Commission and Saudi producer Aymen Khoja. (Pause)

From the historical monuments of AlUla to the hidden alleys of Al-Balad in Jeddah, and the vivid and blooming roses of Taif, Saudi Arabia has thirteen provinces with unique sights, cultures, and opportunities that are fully excludes it in the region. surrounding it.

These diverse locations quickly sparked discussion among film and production enthusiasts in the first three days of the festival at the French seaside resort.

The Kingdom pavilion aims to not only enrich the festival with Saudi culture, but also create a link for future collaborations within the growing Kingdom film market.

“These are exciting times for Saudi Arabia, and Cannes is presenting us with a golden opportunity to optimize opportunities at a time when this sector is experiencing rapid growth,” Al added. -Eyaf.

From the first steps in the pavilion, visitors were fascinated by Saudi culture and the warm hospitality around a cup of Saudi coffee. The Kingdom marked 2022 as the year of Saudi coffee, to celebrate the Kingdom’s deep cultural identity.

Aside from a spectacular view of the French Riviera, the Saudi pavilion has three private meeting spaces for producers, investors and filmmakers to meet and discuss new collaborations.

The pavilion kicked off the festivities with get-togethers, fun hours with soft drinks, and master classes that all guests could attend.

On Wednesday, the pavilion organized a media master class with Emma Pritchard, journalist from BBC Newsto discuss the art and media coverage of the Cannes Film Festival.

Pritchard was previously invited by the Saudi Film Commission to lead a master class for Saudi filmmakers addressing media and press topics.

“They asked me to come back just to do another master class this year at Cannes and talk about how to approach the Cannes Film Festival, which I was really happy to do,” Pritchard said. Arabic News.

This veteran journalist has covered the festival for nearly two decades and is excited to share her insights in the master class hosted by the Saudi Pavilion. “It was really interesting, with very enthusiastic, pleasant and sociable people in the middle of a relaxed atmosphere,” he said.

“It’s really great, because I’m talking to journalists about the aspect of covering Cannes, which is a huge film festival to attend. I’ve been covering it for twenty years,” she adds.

Tonight, the pavilion also organized an event with soft drinks Meet the Saudi Film Industry (“Meeting the Saudi Film Sector”) to meet some of the Kingdom’s producers and filmmakers.

Thursday morning, the pavilion continued the festivities, organizing a round table with Saudi talents, followed by a lunch where people of the profession gather, organized by the Saudi Film Commission.

Many regional and international filmmakers attended this lunch to better understand the Kingdom as a global site for cinema and the film industry.

The Saudi Pavilion kicked off the weekend’s festivities with another film industry luncheon hosted by the Red Sea Film Festival in Carlton Beach, and an evening cocktail party hosted by Neom.

Along with lunches and events to connect with film professionals, many Saudi actors descended on the pavilion to meet and discuss collaborations with some of the leading international entities in the film industry.

Among those actors are Yassir al-Saggaf and Fatima al-Banawi, who both starred recently in the film. Champions, made by Saudi Arabia. “The Saudi Pavilion is a platform that connects and brings everyone together. It is fun to have these discussions and create opportunities for future projects, ”Al-Banawi said.

“I have a feature film in pre-production and it’s very important for me to get to know counterparts and co-production in Europe,” he added.

The Saudi Film Commission has partnered with eleven other Saudi entities, including Film AlUla, Aramco’s Ithra, Neom or the Red Sea Film Festival, in the fields of production, distribution, content creation and talent development in the pavilion.

This text is a translation of an article published on

Leave a Comment