US streaming tech giant Conviva has launched large -scale streaming measurement analytics in Japan

92% growth in streaming minutes, as reported in the State of Japan Streaming Report for Q4 2021, supports the company’s decision to invest

TOKYO-(BUSINESS WIRE)-Conviva (Headquarters in Foster City, California, USA; Japan Office: Chiyoda-ku, Tokyo; hereinafter referred to as Conviva or the Company), providing continuous review measuring by sessioning real-time, server-side video streaming data, today announced the opening of its office in Japan that will serve as a base for sales and customer support in Japan’s fast-growing market. The Company also released a State of Streaming Report for Japan highlighting key streaming trends in this market.

“Over the past decade, Conviva has pioneered streaming measurement analytics for streaming video, and has led the development of the global market including Japan with 58 technology patents,” said Keith Zubchevich, CEO of Conviva. “Today, we are pleased to announce the establishment of a Japanese subsidiary comprising sales, marketing, finance, legal and customer support departments on a large scale in the country. Japan is one of the world’s leading streaming markets and a strategic growth area for Conviva’s streaming measurement technology. Under the leadership of Country Manager Takeshi Torii in the Japan office, we look forward to helping the market capitalize on the growth of streaming video. »

To support the commercial launch, Conviva is releasing its first State of Streaming Report in Japan. The highlights of the Japanese market are as follows:

  • In Q4 2021 (October to December), the total increase in minutes streamed was +7% worldwide, +0.2% in the US, while Japan saw an incredible increase of +92%.

  • In particular, minutes streamed on TV increased +110%, and the nation’s total share in minutes streamed increased 24 times compared to the United States. This increase seems to have been influenced by sales of large connected televisions in Japan.

  • Streaming quality indicators have improved significantly, including a significant reduction in buffering rates and a significant improvement in image quality. In particular, the average boot time is at least 30% faster than in the US and appears to lead to increased gaming time.

Conviva’s Q4 2021 Japan State of Streaming report includes additional analysis from the global report originally published on January 24, 2022. The additional analysis compares the United States and Japan to the rest of the world. Details can be downloaded from the official website. (Upload link:

“As indicated by the State of Streaming results in the Japan Report, total streaming viewing time has increased significantly in Japan, and this trend is expected to continue in the future,” said Conviva’s country manager. Japan GKAs, Takeshi Torii. “On the other hand, more and more streaming services are being launched and the competition is becoming more intense. To succeed in this environment, companies must be able to manage streaming quality and watch trends consistently, comprehensive and in real time.Only this approach will accelerate the growth of their streaming business.Conviva Japan is committed to improving streaming quality, maximizing viewership acquisition, and contributing to the development of world-class streaming market in Japan. Stay informed! This is just the beginning for Conviva Japan. »

About Conviva

Conviva allows streaming companies to take action after just a few seconds of watching, so their business is ahead of the competition. Conviva’s Conviva’s Continuous Measurement Analytics Platform provides comprehensive, consistent, census-level metrics through real-time, large-scale server-side sessionization. Using unique data detection and pipeline, our 58-patent platform enables marketers, advertisers, technical operators, engineering and customer service teams to create, interact to earn and retain their audiences. Conviva is committed to supporting brands such as DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia driving the incredible opportunity represented by streaming media. Today, our platform processes nearly 3 trillion streaming event data per day, supporting over 500 million unique viewers who watch 200 billion streams per year, streamed to devices via 4 billion apps. Conviva ensures that digital businesses of all sizes can deliver better streaming for every stream, every screen, every second.

Conviva Japan GK

Address: Level 20, Marunouchi Trust Tower, 1-8-3 Marunouchi, Chiyoda-ku, Tokyo

Representative: Takeshi Torii, Chairman and CEO

For more information, visit

Brief introduction of Takeshi Torii

Mr. Torii has worked in the media technology industry since 2002 and has helped grow many major publishers including Yahoo! Japanese. Then, after serving as Director of Japanese Operations for several US -based companies and launching GK entities in Japan, he joined Conviva Japan GK in 2022 as Country Director.

The text of the press release resulting from a translation should not be considered official. The only true version of the press release is the press release in its original language. The translation always has to be compared to the source text, which will set a precedent.


Contact points for questions related to this article

Conviva Japan GK

Contact person: Kosuke Seto


PR Contact: Mike Metzler,

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