NielsenIQ Activate allows retailers to use their own data to accelerate the creation of new revenue streams.
CHICAGO-(BUSINESS WIRE)-Today, NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate, a SaaS solution that enables retailers to accelerate their revenue opportunities through in-store media and comprehensive customer information that incentivizes consumers with personalized promotional offers.
NielsenIQ Activate consists of applications focused on building hyper-targeted audiences, managing offers and ads, and end-to-end encryption. This SaaS tool, part of the NielsenIQ Connect platform, will enable retailers to create sustainable revenue by monetizing their media assets across physical and digital channels. Additionally, retailers can build credibility with brands and provide them with the information they need to capture their customers ’attention, act on that information, and measure the ROI of their business across all channels.
“We are committed to continuing our legacy in defining the new century of consumer and retail encryption,” said Xavier Facon, Global Head of In-Store Media, NielsenIQ. “NielsenIQ Activate combines into one platform the ability to gain a grain-like view of customers across all channels and gather insights into advertising risks and opportunities. Retailers can easily launch campaigns based on predictive audience creation and collect figures on the impact of ads on channels while engaging with brand partners.
Knowing that each retailer is unique, NielsenIQ Activate gives them the ability to use in-store media in-house with the flexibility to integrate it into their individual ecosystems. Additionally, retailers can create specific Persons and audiences with thousands of custom attributes; Gain turnkey, customer-centric omnichannel insights to facilitate better decision making; reduce launch time and cost with personalized customer interactions in real time, across ownership and external media, and tailor brands to customer needs to maximize data and media monetization.
“NielsenIQ is growing globally and forming a solid foundation for this new century of consumer and retail encryption: a fast, agile and connected century,” said David Johnson, Global President of Retail at NielsenIQ. “The market is changing, and we work to make sure the crypto industry continues with the times. As the world’s leading information services company in this industry, we strive to accurately represent the rapidly changing retail landscape and the diverse needs of our customers. ”
Combining capabilities from recent acquisitions, Precima and CiValue enables NielsenIQ Activate to support customization capabilities that are in addition to NielsenIQ’s core capabilities and serve as the backbone for the retail industry in decision making. decision making and personalized experiences. NielsenIQ continues to be an advocate for innovation through its retail products and collaboration programs that enable retailers and brands to grow their portfolios using real-time data and customer insights, and it empowers them with ways to act on this data and encrypt it with established activations.
“CiValue and Precima’s simple and intuitive solutions are powered by innovative technology and powerful data science, which, combined with NielsenIQ’s overall performance encryption, will truly connect retailers to consumer packaged manufacturers,” he said. Beni Basel, co-founder and CEO of CiValue. “No other platform can help retailers and brands collaborate to increase customer value using a simple and intuitive AI platform that puts customers at the center of strategic decision making.”
For more information on NielsenIQ Activate, visit https://nielseniq.com/global/en/solutions/nielseniq-activate/.
NielsenIQ is the leading solution that provides a global, comprehensive and objective insight into consumer behavior. With a revolutionary consumer data platform and powerful analytics capabilities, NielsenIQ enables bold and confident decision-making for the world’s leading consumer goods companies.
By using comprehensive data sets and measurement across all transactions with the same approach, NielsenIQ provides clients with innovative insight into consumer behavior to optimize performance across all retail platforms. Our open data integration philosophy helps build the most influential consumer datasets on the planet. NielsenIQ guarantees full transparency and understanding of consumer trends.
NielsenIQ, a portfolio company of Advent International, operates in nearly 100 markets and covers more than 90% of the world’s population. For more information, please visit NielsenIQ.com.
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