The “Film Market”, part of the Cannes Film Festival business

In the catacombs of the Palais des Festivals, the “Film Market” takes place, the most important place for networking professionals of 7ᵉ art.

Behind the glitter, rising steps, and red carpet, the Cannes Film Festival is massive ”film market“, where feature films are made and sold. Not to be missed networking meeting for film professionals, the event should bring together more than 12,000 people from more than 120 countries. There will be 4,000 films on display there – from simple projects to finished products – and about a hundred conferences will be held.

Concentrated in the bowels of the Palais des Festivals, the event will also take place in a more informal way in apartments, hotel lobbies or on yachts away from prying eyes. Because, in the Film Market, there’s a lot of talk about big money. According to its organizers, the event is the first in the world in terms of business volume. We are talking about the figure of more thanone billion euros.

The place to be

“The Marché du film is a place not to be missed, in a few days you will get to know everything important in the sector.”

Noel Magis


“The Film Market is a place not to be missed, within a few days you can identify all the important sectors“, abstract Noel Magis, director of screen.brusselsa Brussels audiovisual investment fund in which four films were selected.

Presence in the Film Market is really important for the different stages of developing a film. Thus, the Belgian producer Jean-Yves Roubin, boss ng Frakas, co-producer of “Titane”, the last Palme d’or, will be coming to showcase the two films he has made and will be looking for partners to try to set up the seven projects he has in his boxes. “It is also likely that foreign producers will contact us to link us to their project”, he added.

The event really allows a band to show movies to international sellers (intermediaries who manage the sale of films – whether or not they are selected at the festival – in different territories to local distributors), on television channels, video platforms, etc. “Obviously, being in choice is an assetmentioned Hervé Le Phuez, director of Photos of Wallonia Brussels, the French -speaking Belgian audiovisual promotion agency; that said, well -known directors like Dardennes don’t need it: their films are almost sold out before the festival starts. ”


Belgian companies

About one hundred Belgian companies and public bodies will attend the Cannes Film Market.

“The presence on the charts will allow to unlock unfinished sales,” added Hervé Le Phuez. At that time, the Film Market was closed. “Really, but there is the noise in the hallways of the Market, some films have a tip to receive prizes. ”

Project development

On the other hand, the Film Market is a excerpt almost obliged to develop a film project, sometimes based on a simple summary, i.e., seeking financing from other producers, private investors, banks, public bodies, regional funds or financial mechanisms such as credit for tax in France or the tax shelter in Belgium. “Three quarters of the films we funded went through Cannes or Berlin“pointed out Noël Magis, who will also take advantage of his presence in Cannes to sell the image of Brussels as a film location.

“The Film Market will show where the film industry stands.”

Hervé Le Phuez,

Director of Wallonia Brussels Images

Crowned with a rich selection, the Belgian delegation will attend in large numbers one hundred companies and organizations (producers, regional investment funds, tax shelter fundraisers, service providers, etc.). On the side of public authority, the communities (Center du Cinéma, Vlaams Audiovisueel Fonds), the regions (the investment funds Wallimage, and Screen Flanders) and the federal government (Cellule tax shelter) are for the first time common stance. “It’s more interesting to combine energies and teamwork, not to mention the accumulated savings”, says Hervé Le Phuez.

A good indicator

First post-pandemic Film Market (it was canceled in 2020 and had low attendance in July 2021) the event will be considered a good indicator of cinema health: “After a very difficult period where the purchase price of films fell to 30% of normal, this Film Market will set the tone for the coming months“estimates Jean-Yves Roubin (Frakas).” The sale of films remains very complicated, adds Hervé Le Phuez; there is a traffic jam of feature films that have not been released due to the pandemic and the slow return of viewers to theaters. Distributors no longer have space in their catalog for art house films. They rely on more mainstream and mainstream films to re -attract viewers to theaters. In this regard, this Film Market will show where the film industry stands.

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