Each day the popular Round Table will discuss themes about hot topics in the industry, such as the need to see more clearly in the forest of certifications.
The 20at The anniversary edition of the most important trade show in Switzerland, from June 14 to 17 at Palexpo-Geneva, shows an increase in participation compared to September 2021. This edition will be placed under the sign of innovation, employment, business and youth. EPHJ will present the results of a follow-up survey conducted 6 years ago across Switzerland on young people aged 16 to 25 to update their links and their perspective on the world of watches, their expectations and their favorite brands.
In September 2021, EPHJ was the first salon to reopen its doors in Switzerland after the health crisis. A brave risk praised by the high-precision players who responded and by the visitors whose quality and qualification was identified by 98% of the exhibitors according to the satisfaction survey conducted at the end of its 2021 edition.
Just 8 months after its last edition, the 20at of the EPHJ Show again looks promising. The number of exhibiting companies has increased by 26% compared to September 2021 to reach 700 exhibitors to date. The easing observed in international travel was confirmed with 15 countries represented at exhibitors, including the United States and a trend towards the first return of foreign visitors expected.
The majority of exhibitors remain Swiss with 22 cantons represented according to the following classification for the five largest: Neuchâtel (24.6%of the Swiss contingent), Bern (19.9%), Jura (14.9%), Geneva (11 .4%) %) and Vaud (10.6%). In this Swiss contingent, the French -speaking Swiss represent 64% of the exhibitors and 36% for the German -speaking and Ticino -speaking part.
Reasonable growth based on intangible principles
Twenty years after its inception in 2002 with 92 exhibitors in Lausanne, a quarter of whom were present without delay, EPHJ has exhibited over 6 years an average of more than 800 exhibitors and 20,000 Swiss and international visitors from five continents. This growth was made around five basic principles:
- equal treatment of exhibitors with identical core modules for the stands
- business development: 90% of exhibitors say they have signed orders during the Show or they have a prospect.
- highlighting innovations
- the lively spirit: all the actors are happy to meet, meet, with the exhibitors ending the business between them
- stand on price stability for 20 years
Twenty years later, its heart 20at publishing remains the professional environment of watch and jewelry making, upstream and downstream of the finished product. However, the trend towards medtech diversification is felt more and more strongly among the exhibitors, almost half of them have announced diversification in this sector thanks to their excellence in very high precision techniques in a secure environment. The professional environment of micro-technologies remains a strong show sector with many companies, from start-ups to multinationals, showcasing their latest machines or truly innovative processes.
Special Work Dating Day
Among the major concerns of the high-precision market, recruitment difficulties remain topical in an increasingly tense market where recruitment periods are lengthening. Following a survey of exhibitors, it appears that almost one-third of them currently have vacancies and are recruiting. This is a sign of the vitality of the sector but is also a real barrier to attracting young people to technical and industrial professions.
So EPHJ decided to dedicate the last day of the Fair to this theme in partnership with JobWatch, which will mobilize its large network of candidates around these job offers to organize a Job Dating session on June 17 .Candidates, future graduates or future apprentices will have the opportunity to meet with business leaders today that should be beneficial to growing businesses.
The desire for watches among young Swiss has grown
Six years after the first phase, EPHJ again asked Swiss children, through a national survey of 16-25 years old, to better understand their aspirations, their relationships, their consumption and their perception of watches and their universe. The results show an interesting and challenging evolution of mores and practices in this area with a change to their favorite brand. The full result will be displayed on the first day of the show in the presence of watchmaking experts who will discuss them.
Other highlights, the popular Round Tables will discuss day-to-day topics about hot industry news topics such as the need to see more clearly in the jungle of certifications and other ESG / labels. CSR, opportunities for innovation for high precision, the ongoing trend of Swiss watchmaking to develop essentially towards the top of the range, medtech prototyping or the lack of industrial manufacture.
The Exhibitors ’Grand Prize will, as always, reward the best innovation of the year elected by its peers from all the technological advances to be showcased this year.
The winners of the Watch Medtech Challenge will also be announced to highlight the bridges between watch-jewelry making and medical technologies.
We will meet at Palexpo-Geneva from June 14 to 17.