The new PSA from Wasabi Technologies aims to inform cybersecurity education with a playful and constructive approach to ransomware pitfalls
BOSTON, May 10, 2022 / PRNewswire/ – Wasabi Technologiesthe trending cloud storage company, today launched a new digital security -themed campaign, #ThinkBeforeYouClick, featuring computer hero ‘Nate’ to warn of the dangers of ransomware. The #ThinkBeforeYouClick campaign is the third installment in Wasabi’s “Nate” series, which has re -partnered with viral content creator Penn Holderness of The Holderness Family, as well as Holderness Family Productions and digital marketing company Walk West, to inspire people stay alert to the pitfalls of ransomware, using a playful and constructive multi-dimensional concept.
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The foundation of the campaign is Nate’s latest music video, ” Ransomware Ballad where he educates the public about the common pitfalls of ransomware, such as clicking on something stupid, not updating passwords, catching African Prince email scams or whatever. which seems “too good to be true”. Nate’s signature style is used to break the monotony of typical cybersecurity training, which has yet to help slow the number of ransomware attacks we face today. According to The Long Way to Ransomware Preparationa new Enterprise Strategy Group (ESG) survey of IT and cybersecurity professionals, 79% of organizations surveyed said they experienced a ransomware attack last year.
“Cybercriminals extort millions of dollars every year through ransomware, and there is no sign that it is slowing down. Anyone with a computer is at risk of attack, making businesses vulnerable every day. We need to find more relevant ways to communicate the risk of cybercriminals to employees of all types of organizations, “he said. Julie Barry, Vice President of Global Marketing and Communications at Wasabi Technologies. “Through Nate’s voice and original approach, we want the IT teams to know that Wasabi is behind. We not only offer fixed cloud storage, but also educational resources that support teams in their mission to fight ransomware within their organization. ”
“Data is arguably a company’s most important asset, and protecting that data from ransomware is a top priority for me and my team,” he said. Kyle Burnette, Director of IT Infrastructure and Security, BrightStar Care. “What I particularly like about Wasabi’s #ThinkBeforeYouClick campaign is that it exposes common cyber attacks in a fun and easy way that catches people’s attention and reminds them to think twice about their online interactions.
Obviously ransomware is not a question of whether, but of when. Protect yourself with proven security best practices, including regular ransomware knowledge training and a solid backup and recovery strategy with storage immutable in the cloud. For more resources, please see wasabi.com/thinkbeforeyouclick at wasabi.com/ransomware.
About Wasabi Technologies
Wasabi provides simple, predictable, and affordable hot cloud storage for businesses around the world. This allows organizations to instantly store and access an unlimited amount of data at 1/5 of the price of the competition, without complicated tiers or unpredictable exit fees. Trusted by thousands of customers around the world, Wasabi is recognized as one of the fastest growing and most visionary technology companies. Created by Carbonite co-founder and cloud storage pioneer David’s friend at Jeff FlowersWasabi has secured nearly $ 275 million in funding to date and is a privately held company based in Boston. Wasabi is a proud partner of the Red Sox Bostonand the official cloud storage partner of Liverpool Football Club and the Bruins Boston.
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