Affiliation, dropshipping or direct online selling, do these notions seem really abstract to you? Here is the information needed to better understand them.
Dropshipping is a very popular solution for building a business. Globalization and the development of technology have become vectors for a long-term establishment of this type of trade. A new form of market has emerged in the United States and Canada. But since then it has spread to many countries around the world. Doing business online using dropshipping is a process that works with a three way balance.
All you need is a web connection to sell with dropshipping. The store is the primary interface between a prospect and a supplier. The main advantage of dropshipping is that you don’t have to manage inventory. Buyers come to your store to view product sheets and features. They ordered on your site. The supplier then directly sends him the products of his order. As an e-merchant, you mainly need to do this promote the products offered for sale as much as possible and make sure the user receives his / her package and is satisfied with it.
The mission of the merchant who opts for dropshipping is to check if the delivery times are in line with what was announced. To do this, he must choose an association with serious and professional suppliers. It should also attract potential buyers to its website. Creating an e-commerce dropshipping can be very fast and does not require a significant financial contribution in the beginning..
It is more convenient not to have to manage products and stocks. You don’t have to rent warehouses to deposit your products there. Dropshipping can be a full-time activity, but can also be a simple salary supplement with only a few hours allotted each day.
Affiliate on the internet
On your site, when a prospect selects an affiliate link, they are automatically directed to another provider’s site. If an order is subsequently placed on the site in question, and the customer clicks on a link on your website, you receive a commission for delivery. The advantage of affiliate is to earn money without having to do anything other than put the affiliate store link.
Of course, this brings a high traffic rate to your blog / site. If the latter is not very popular, very few people are likely to click on the affiliate link, and therefore it is possible to order afterwards. First of all, it is therefore necessary to make sure a good audience. The most important thing in affiliate is to create a reliable relationship with your visitors.
The advantage for the advertiser’s site here can be seen in many other websites. In the field of marketing, visibility is an important criterion, especially on the web, where competition is fierce. On the blogger’s side, these are regular earnings that don’t require huge personal commitment.
The marketplace consists of the old “market place”. This is a service that aims to provide a single place where sellers offer their wares. The e-commerce site therefore welcomes different sellers and is not dedicated to one entrepreneur. You can find everything there and select the merchant with whom you want to buy an item.
The marketplace is open to both professional traders and individuals. The products sold may be new or used. Remember that the site manager receives a commission for every sale made on his platform. Marketplace spaces accommodate thousands of sellers and as many products are sold.
They offer a battery of features to make stores attractive and promote faster sales. Some marketplaces also manage stock and shipping orders. Sellers associated with a marketplace gain access to a store as much as possible attract millions of leads. This is the assurance of strong viability.
Online direct selling
Online direct selling consists of offering your products directly to your own online store. You take care of all the logistics and management of your customers. This mode of online sale avoids intermediaries and commissions being paid for the service offered. Short circuits are also an opportunity to really interact with your customers.
It’s up to you to promote your products in a store you want to buy. In order for prospects to access your store, you still need to generate quality traffic. Therefore, your site should appear in the first results of internet searches. It is also subject to competition and you need to find the right marketing methods to be different from other sellers. The site must also be very ergonomic and easy payment to finalize the order.
If your site is not ergonomic, you risk seeing your potential customers leave for the competition. Also listen to your customers ’comments and try to be reactive when there is a problem. Your reputation depends on it and you will benefit from word-of-mouth that will lead to new sales. The best ally of your business is the consumer who is satisfied with your services and products.
You need to understand that getting started in e-commerce requires a certain knowledge and a lot of seriousness. It is not a question of trying to earn easy money, but ensuring a sustainable activity and the possibility to satisfy your customers. Dropshipping, direct sales, affiliates, marketplace, the solutions are many and deserve special attention if you feel commercial fiber. However, don’t let training yourself in the profession tempt you, because the intricacies of sales, marketing strategy and SEO must be fully mastered in order to succeed in online business, just like in any other.
Article written by
This text is published under the responsibility of its author. Its content does not in any way interact with the editorial staff of Les Echos Solutions.