Drivers are also influencers for trucking on social networks

Driving a big truck can be enjoyable, tiring, cool, monotonous, exciting and sometimes really scary. On social media, truckers share the thrills and challenges they face at work, and embrace them. followers with them on the roads of North America.

Joshua Giesbrechtbetter known online as Trucker Joshposted videos, also known as vlogson YouTube since 2011. He wants to change some people’s bad reputation among truckers: old, fat, unpleasant, and smelly.

Vlogs, photos and text to better understand trucking

“I wanted to show the real life of a truck driver. What I really do, every day on the road and when I get home. Life is not just about working. As a trucker, it’s also a lifestyle, ”said Giesbrecht, a native of Steinbach, Manitoba.

Matthew Marchand uses Twitter to provide snapshots of his travels, work, and sometimes important family time. The driver of an Ottawa long-haul tanker began tweeting two years ago and quickly gained thousands of followers. People often see the big truck, but the drivers don’t see it and he wants to change that.

Matthew Marchand of Truck World in Toronto. (Photo: Leo Barros)

“I want to answer people’s questions and showcase another aspect of our industry. Everyone sees the bad side of things, but not the driver who works hard and does his job well, ”Mr. Marchand said.

Giesbrecht and Marchand have long working days ranging from 14 to 16 hours. They also produce content. They film, take pictures, edit and upload it almost every day. They say it’s exhausting, but they want to do it and get feedback from people who watch their posts and follow their journey. They also make a point of contact with their followers when possible.

Umake a video in a day

Giesbrecht’s YouTube channel – Trucker Josh Vlogs – with over 2,500 videos and 114,000 subscribers. He also has Facebook, TikTok and Twitter accounts. These social media beasts need constant feeding.

He posts one video a day. Because of his long work day, he often didn’t have time to edit the video he shot that day. He spends most of his Saturdays editing a week’s videos to post them every day next week.

A snapshot of the trip

By driving for hours every day, road and location signs become blurred. It can be hard to know where the photos were taken. Marchand uses geotagging and also takes pictures of landmarks that allow him to remember.

He placed a phone case on the dashboard and used a remote control glued near his door to take pictures while driving. He also took pictures from a camera wearing his hat using a remote control.

Merchant takes advantage of his free time while loading and unloading to post photos to his account- My World through a Windshield. “Twitter is perfect for me; it is designed to be very short. I don’t have to write much, ”he said.

Joshua Giesbrecht, better known as Trucker Josh, at Truck World in Toronto. (Photo: Leo Barros)

Trucker from father to son

Mr. Giesbrecht grew up in a family of truck drivers – his father and uncles drove trucks. As a child he spent summers in the truck with his father, and at the age of eight he decided to drive a truck when he grew up. He earned his Class 1 license at age 18 and has worked in the trucking industry ever since. He has driven dry vans and flatbeds throughout Canada and the United States, and currently works as a local driver in the Winnipeg area.

Focus on the positive

Giesbrecht focuses on the positive aspects of trucking because he hears a lot of negative comments from truckers. He said it’s a job that can be very depressing because you’re alone most of the time. “I also suffer from anxiety and depression when I’m on the road. I know the feeling, and I want something that will stimulate our spirits. I do the same job as you, so let’s focus on what we love than the irritants, ”He added.

For Marchand, married with four children, trucking is his third career. He studied hotel management, worked in IT and managed apartment buildings. He does a lot of cross-border work and has been on the road for weeks.

Answer the questions

Many of his followers do not work in the road transport sector and there are many questions. He said he was doing everything he could to answer all the questions during the day.

Mr. Marchand stayed away from money and politics. “People don’t like that, it’s too divisive. My goal is to educate the masses about what we do and why it matters. »

Mr. Giesbrecht said that as long as people continue to watch his content, he will continue to do so. He also consider his vlogs as his legacy. “Maybe in a few centuries someone will see history, how an ordinary man worked and lived.»

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