Over the past two years, most businesses have undergone rapid digital transformation. The push for digitization will continue rapidly, as will the disruptions businesses face in the midst of a new pandemic wave. In fact, according to a recent Cloudera study, data management with at least some cloud capabilities is a priority for many IT decision makers (87%) within their organization. Additionally, 85% currently host performance data and analytics in some capacity in the cloud.
Given all the changes the world of business and technology has gone through, and an unexpected future, it seems timely to analyze and see what might happen in the next twelve months.
#1 A less moving cloudscape
The cloud market is dominated by giants like Google, AWS, Azure, Alibaba … And the generalization of telework has only strengthened their market power. Although they remain competitors, each has a specialty in their respective services that respond to targets with different needs. This results in a stabilization of the market. 2022 will mark the entry into the era of a more mature Cloud 2.0.
In fact, a frantic career in the cloud has led many companies to rush into migrating their data without measuring the costs or the complexity. Now, it’s about further optimizing their data approach to better manage their life cycle and workloads. Thus, in order to deploy both these data and applications in the right place and control access while controlling their costs, some organizations are forced to repatriate certain data specific to the place.
#2 Data management has been redesigned using hybridity
The health crisis and the reality of working from everywhere have greatly accelerated the adoption of the hybrid model, and especially in the cloud. Companies must continue to adapt by making hybridity possible initially for their employees and then transferring it to their customers. A full hybrid world is not yet possible, but will be achieved in a few years. The challenge for 2022 is to change applications built on-premise so they work perfectly in the cloud.
Companies need to ask themselves the right questions: what is the use case? What is the problem to be solved? What data is needed ?, etc.
The goal is to respond to a business problem. Some applications are better suited for the cloud than others. The hybrid makes it possible to respond perfectly to a company’s problems by choosing what is in the cloud (private or public) or not.
#3 Streaming to effectively manage the growing data flow
As the streams of data that organizations receive continue to grow, the opportunities and threats they pose are increasing. Recent years have shown how difficult it is to get or prevent them. However, thanks to real-time data processing and analysis, organizations now have the opportunity to react faster and more efficiently. This type of technology is no longer as complex as it was in its early days. In 2022, companies that adopt it will therefore be able to optimize the value of their data, capturing opportunities and limiting threats over time.
While the value of data disappears over time, being able to access and review it in real time is important for organizations.
#4 An multiplication of revenue opportunities
Data flows are more and more important and new technologies make it possible to greatly improve their management and their potential. The information obtained from their analysis is important for organizations not only in their decision making, but also in developing new products and services. In 2022, this type of opportunity will be anchored in the business strategy of companies seeking to stand out from their competitors.
In fact, when it comes to data related to the activity of their customers, companies have the opportunity to identify trends, new needs and risks. The goal is to improve the customer experience, their products and services to stay relevant to their sectors.
As happened in 2021, businesses around the world will enter 2022 with a lot of uncertainty. However, the past twelve months, although not necessarily predictable, have allowed businesses to settle on a new approach to operations and laid the foundation to shape future changes. As we prepare to enter the new year, companies will do well to stay focused on their talent, on the ethical side of AI, and prepare for the hybrid data cloud to become the center of business.
By Mael RoparsSolutions Engineer Manager, Cloudera