FIGARO BUKAS – With technology based on in-depth analysis, the young French company offers an innovative solution for detecting misinformation.
From this year 2022, we will all use more misinformation than true, warns reference firm Gartner. For several years now, disinformation that has been disseminated and shared en masse has become a real plague for citizens, media, public organizations and many businesses. Not to mention their enormous financial cost.
Since 2019, French start-up Buster.Ai has developed a technological solution based on artificial intelligence, more specifically in deep learning to allow all fact-checking professionals, French company and financial circles to verify information, statements and documents.
From a statement generated in natural language, its technology is able to compare it to a range of classified sources (press agencies, media, encyclopedias, scientific resources, statistical data, government data, social networks, etc. .). ) to see them support or refute it. Its algorithms come with an overall reliability score. The tool also makes it possible to make correlations between events (information and the collapse of a financial action for example) or to see the evolution over time of information continuity, etc … ”We teach the machine to understand the meaning of what it reads, which has not yet happened with current fact -checking tools. It’s a disruptive tool, a technology that didn’t exist beforeexplained Julien Mardas, CEO of Buster.Ai.
Tested since 2019 by media such as AFP or the TF1 group, the tools are enriched while receiving feedback with new features, such as Buster. Ai now wants to be put at the service of financial professionals and companies, who need to enrich and improve their information coordination work.
Presidential in sight
To accelerate its commercial development and expand access to its technology, the start-up has raised just two million euros from investment funds OneRagtime, Takara Capital and several business angels.
As the 2022 presidential election draws near, Buster.ai co-founders, Julien Mardas and Aurélien Cluzeau, also hope to help the media become more efficient and fast in the upheaval of information and data that will be processed closely. in real time. . And to work better in collaboration with each other. “The media today is not effectively equipped with the technological tools to effectively collaborate with reality analysis. But it is understood that candidates can talk about four different topics in the same sentenceexplained Julien Mardas, CEO of Buster.Ai.
Buster.ai wants to accelerate research and development, but also the marketing of its offer to SBF 250 companies and financial market players (traders, fund managers, hedge funds), who for other reasons also need to fight misinformation or deepen their work on information. This fundraiser will allow him to recruit new talent, to expand his team, which is now approximately ten people. “We want to industrialize data processing, to annotate it faster and more accurately, to offer more report functionality, and so on.… »explains Julien Mardas.
“In just two years, Buster.Ai has developed an innovative and concrete technology that provides a practical solution to the fragmented ecosystem of reality analysis solutions.”Underlined Stéphanie Hospital, CEO and founder of OneRagtime, supporting Buster.Ai