The vice president of sales details the operation of the software solution with the ability to detect transportation anomalies and optimize its cost for retail and e-commerce players.
JDN. What are the different points of contention in transportation and delivery of packages?
Arthur Auclair. Transportation has become a competitive issue for companies, for several reasons. In general, this is the first item of indirect purchase and one of the first operating costs, up to 10% of turnover. Transportation therefore represents a major cost item. It is also an area that affects the customer experience in B2C but also in B2B. Finally, transportation -related greenhouse gas emissions need to be significantly reduced to achieve the objectives of the Paris Climate Agreement.
In other words, transportation is a major topic for companies, but they don’t oversee it. In fact, companies have little data that allows them to establish reliable findings on their organization’s performance. Carriers do not have the same level of maturity and do not report the same level of information, so data that reaches e-merchants is often difficult to review and control.
What tools does Sightness have to guarantee more reliable transportation data for trade players?
Vision was born to address this issue. In general, we work from a variety of information sources from carriers and our customers operating in the industry and distribution sectors (primarily in fashion and retail). We normalize the data, we make it homogeneous and we enrich it thanks to different technologies. The goal is to make the data more relevant through analytical tools, a model for calculating greenhouse gas emissions or even artificial intelligence technologies that make it possible to detect anomalies. Then, we return the data on our portal to our customers, determining performance drifts. Our solution consisting of ten functionalities is a true decision -making tool to respond, through three modules, to the challenges of cost, quality and greenhouse gas emissions. Sight is compatible with all modes of transportation and all geographical areas.
To what extent has Sightness optimized transportation costs for its customers, or even saved money?
One of our historic features and the most popular with our e-merchant customers is invoice verification. This device makes it possible to identify billing or billing data anomalies but also control cost data.
Most e-merchants work with multiple carriers that match the many services and delivery options that e-commerce players want to provide to their consumers. The problem is that this generates complexity to associate billing. In fact, each transportation provider applies its charge. However, the volume of shipping due to the growth of e-commerce, makes it very difficult for an e-merchant to control his invoices. We have implemented a very detailed configuration of pricing and contractual conditions so that our customers can evaluate their carrier application. This method makes it possible to control each invoice line and each additional cost. We provide a dashboard to track transportation costs, carrier activity and volumes shipped to detect anomalies. Our functionality has an ROist dimension in case there is an invoice discrepancy and the complete invoice control process makes it possible to control cash outflows.
How does Sightness also help in facilitating the day-to-day work of transporters?
Vision makes it possible to make performance findings more reliable in collaboration with carriers. We include carrier delivery statuses over a weekly or monthly period that we also include in the standard. Our Tracklive tracking feature for internal use for carriers notifies them of anomalies as they occur so they can react quickly.
How do you support carriers and e-merchants in their environmental strategy?
Sightness has developed a model for calculating greenhouse gas emissions. Currently, carriers are required to report their greenhouse gas emissions but have no procedural obligation. And even though the methods used are identical, there are differences in the emission factors used and this results in different results. Our model makes it possible to obtain a homogeneous calculation between all carriers thanks to the same methodology and a common reference base of hypotheses.
Our dashboards also allow companies ’CSR and transport teams to better collaborate to identify performance drifts and optimize the reduction of greenhouse gas emissions. We also developed an API for e-merchants to calculate in real time, depending on the delivery option chosen by the end customer, its impact in terms of greenhouse gas emissions. Thus, the e-merchant can inform the consumer of the environmental impact of his delivery. This topic became key in the buying decision. Our goal is to engage our customers and their consumers in an eco-responsible approach.
Arthur Auclair has worked for several years at the heart of the Berlin start-up ecosystem. After leading the development in France of German freight forwarder 2.0 Sennder, where he gained in-depth knowledge of the transport sector, he joined Sightness in 2019 to oversee its commercial expansion. The Sightness solution was developed five years ago by consulting firm BP2R, which specializes in optimizing freight transportation. The company raised 5 million euros in 2019 to build its entity. It has a portfolio of 40 clients.