the local business visibility service network

Google, since its creation, has been offering better navigation to its users. Many services are available to individuals, but also to professionals seeking visibility. In 2014, Google My Business was born, which directly responds to the needs of businesses. But what is Google My Business? What are the advantages of this tool for businesses? How did it become a true social network for local points of sale? How to benefit from it? Decryption.

Google My Business: definition

Google My Business provides companies with the possibility of creating an establishment sheet directly online.
So, when an individual enters the terms of his Google search, he will see an insert will appear on the right of his screen specially focused on the company meeting the purpose of its research then featuring:

  • A company image;
  • The brand name;
  • Opening hours;
  • The localization;
  • The activity of the company;
  • Contacts (phone, email, etc.);
  • customer reviews;
  • etc.

In other words, implemented by Google a service that allows consumers to discover all the practical information about your company. The tool also makes interaction between consumers and businesses possible! Individuals can write their review, submit photos of purchased products, suggest schedule changes (if incorrect), or whatever.

Google My Business is a free toolintended for all sectors of activity, but also for all companies, whether small or large.

The Benefits of Google My Business for Businesses

The companies are nearly 4 million, and that’s only on national territory, according to INSEE. Lots of companies now want to make the most of the game and stand out from the competition. At a time when new technologies are an integral part of our lives, the presence of Internet companies has become important to cover new market segments.

To this end, Google makes its tool available to allow companies around the world to:

  • Have visibility on the Internet, even if the company’s core business is not online (building goods, labor, food business, etc.);
  • Boost turnover by promoting in-store traffic (drive-to-store) through couponing or promotions;
  • Build a strong e-reputation thanks to customer reviews left on the page (intentionally or following the sending of the link to customers);
  • Forge the trade-consumer link by publishing point of sale news, photos of your team, of your area;
  • Enhance the user experience by listing useful information about the company (contacts, itinerary, questions/answers);
  • Increase website traffic thanks to having the URL in the establishment file;
  • Allow all companies to be seen online (regardless of location or size of structure…)
  • Optimize your local SEO.

Google My Business: local natural reference

A survey conducted by Whitespark in 2021 showed that Google My Business listings are related to local natural reference.
In fact, when a user performs a Google search, his phone or computer is geolocated if this option is activated. So, if he adds local intent to his request, your Google My Business listing can climb the first Google results. The algorithm deployed by Google considers three main criteria:

  • The distance between what the company is looking for and the location of the Internet user;
  • The relationship between the company and the nature of the Internet user’s search;
  • The popularity of the company.

So, companies have everything available from highlight geographical parameters in describing their establishment. And more when it comes to restaurant chains, shops, crafts for example, which require consumers to visit them on site. You guarantees the optimal positioning of your business listing on Google.

Remember that you can create as many listings as establishments owned by your brand.

The establishment file: a real social network

Where companies can stand is at the animation of this establishment sheet. While some think it’s enough to create it to be a reference, others are taking advantage of complementary services to boost their local visibility.

too, nor is it about publishing posts that are the same as on your Facebook account or Instagram.

Instead, it’s a question of communicating your company’s news, which is quite encouraging for users:

  • Ang new things your company: products, kitchenware, design, etc .;
  • Major events: extraordinary openings, exhibitions, conferences, gatherings;
  • Offers promotional at that moment;
  • Additional information related tofor example, on restrictions imposed to combat the spread of the virus or an extraordinary change of schedule, etc.

Ang Google Posts will appear within seven days directly in Google search results. In addition, there is another useful service: instant messaging, such as social networks, which allow you to interact directly with users and answer their questions. You made this GMB page human and built trust.

How do I create a Google My Business account?

Do you want to have visibility on Google? This is enough for it create your Google My Business account.

  1. Login to Next page ;
  2. Then, equipped with your GMAIL email addressyou can continue creating your Google My Business page;
  3. Your establishment may already be listed in the GMB list but if it is not, enter it manually by clicking ” Add your business to Google “.
  4. Fill in all the information around your establishment: the brand name, the nature of the activity, the website of the latter, your contacts, etc.
  5. The business listing will be created by Google.

Google also states that a seriously completed and optimized file sees its chances of being visited jump 70%!

So it looks like Google My Business has been added to the list of essential tools to use strengthen the visibility of your business. Along with a well thought out SEO, good marketing knowledge and some editorial ideas, your business will increase in Google searches.

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