E-commerce is approaching the 130 billion euro mark

Over 15%: this is the growth rate recorded by e-commerce in the third quarter of 2021 announced by Fevad, Federation of e-commerce and distance selling that brings together approximately 500 companies in the sector. Over time, the sector’s turnover reached 30.6 billion euros, compared to 26.6 billion euros in the third quarter of 2020.We aggregate growth gains», Said François Momboisse, president of Fevad. In concrete terms, after reaching the highest online consumption in 2020 locks, the growth rate continued to remain higher than in 2019, with sales reaching high levels, comparable to the observed between the first and second restraint.

But growth has changed in nature: services, which have suffered from the crisis, have once again become the driving force, with a rate of +20%. And this is particularly the case for the travel sector, the first victim of the pandemic: it experienced a vigorous recovery: +48% in the quarter, compared to -39% in the third quarter of 2020.This dynamic makes it possible to sustain the growth of all e-commercesaid Marc Lolivier, general delegate of Fevad. However, product sales, which reached unprecedented growth rates in 2019, continue to be good. They show an increase of 10% compared to the 3rd quarter of 2020.

In particular, “some sectors, which have already experienced strong growth, such as furniture and decoration, as well as electronic products, are managing to maintain their high levels», Comment by Marc Lolivier. In the first nine months of 2021, for example, the apparel sector grew by 23%, compared to 12.2% in the same period of 2020. Furniture and decoration rose from +40.4% in 2020 to +57.9% in 2021 and beauty in health, from +9.1 to +57.8%.

Buying second hand is becoming more common

While the crisis has been an accelerator, the trend is long-term: month by month, year by year, the e-commerce sector continues to grow, due to the ever-increasing trivialization of the online shopping act. In impressive numbers: in this third quarter, 515 million transactions were executed. And if their average value remains stable (around 60 euros), the frequency of purchases will continue to rise: each buyer made 14.5 transactions (compared to 13.8 in the third quarter of 2020) and spent of a total of 863 euros, or 48 euros more a year.

Also on the supply side, e-commerce continues to expand. The number of active merchant sites increased by 13% compared to the third quarter of 2020. They increased from 170,000 to 192,000. And the Médiamétrie ranking of sites frequented by cybershops gives indications of the latter’s habits. It starts with an attachment to market leaders. Amazon, Leboncoin, Cdiscount, Vinted … “The top four platforms are the same as in the previous ranking», Announced Xavier Lemuet, director of the digital and media division at Mediamétrie. Change, however, this quarter, Booking, Ouisncf and Airbnb sites climbed the ranking, witnessing renewed growth of the travel sector.

Less circumstantial, another change in consumption habits can be seen in site visits. “Among the most visited merchant sites are Leboncoin and Vinted, which are both sites for second-hand sales between individuals. This is no longer a trend, but a core habit.“, believes François Momboisse. Every day, for example, 4 million Internet users visit Vinted (mainly through the screen of their smartphone). In the same vein, 32% of online shoppers want to buy second-hand Christmas gifts, according to a survey by Médiametrie focused on holiday shopping.Which also shows that, this year, 78% of cybershoppers intend to buy their gifts via the Internet, compared to 73% by 2020. The budget is projected: 219 euros.

An analysis that feeds Fevad’s projections on the evolution of e-commerce throughout the year. In total, in 2021, e-commerce growth is expected to be approximately 15.4%. As a result, a turnover of 129.4 billion euros and a market share of approximately 14%. Drivers are multiple:services that expedite, maintain a high level of products and also, an offer that continuously develops and stimulates demand», Review of Marc Lolivier.

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